Beverly-Hanks & Associates REALTORS® Asheville Real Estate | Hendersonville Real Estate | Waynesville Real Estate | Lake Lure Real Estate | Brevard Real Estate

Ask Tara @Trulia

This year, we’ve covered the ups and downs, tips and tricks, insider secrets and need-to-knows of real estate this year for buyers, sellers, owners and renters - now it’s time to highlight the best. The year’s most-read stories carry valuable real estate insights (with a healthy dose of realism) into 2012.

Just in case you missed any of these on the first go-round, here are the 10 most popular stories on the AskTara blog from 2011.

1. 6 Things that Turn Buyers Off
2. 4 Buyer Incentives that Sell Homes
3. 5 Things Home Buyers Do that Turn Sellers Off
4. Top 5 Hidden Costs of Owning and Renting a Home
5. Top 3 Deal Killers and How to Avoid Them
6. 4 Tricks and Traps Foreclosure Buyers Need to Know
7. 10 Open House Do’s and Don’ts
8. 4 Insider Secrets for Avoiding Surprises at Closing
9. 6 Reasons to Google Your Address
10. 5 Inexpensive Ways to Add Luxury to Your Home

32 Buenna Vista receives the most likes on Facebook.

Well it looks like the winner of this year’s Holiday Decorating Contest is 11 Buena Vista. It goes to show some simple white lights and a wreath on a door can really set the holiday mood. It was great to get this tradition kicked off this year and can’t wait for next year. MERRY CHRISTMAS

Beverly-Hanks & Associates, Realtors featured In National Photography/Videography Blog

Photography For Real Estate

Tips and Techniques for Real Estate Photography

Heath Cowart who works in Western North Carolina sent me this example of a life style video project that he recently did for Beverly Hanks and Associates, a large broker in his area. Notice that the Beverly Hanks website from page has a 3:50 clip from Heath’s complete 16 min live style video.

Heath points out that this broker is actually helping their agents create and script videos. Heath says:

“This brokerage has in house script support that is helping brokers break out of the virtual tour mindset and embrace more of a real estate commercial style video. I have actually had several meetings and lots of discussions with their marketing dept on how to create a system that brokers can use to create great scripts and ideas. Once the agent creates a script using our system it goes back to the marketing dept for refinement then to me so we can set up a date. This saves me time and keeps the quality high. The brokerage splits the cost of the video with the broker.”

I think wider acceptance of video by brokers is inevitable. Anyone trained in marketing will recognize the strengths and importance of professional video ads. I believe if you just get your  top quality video work out there so it is seen the marketing savvy people in large brokerages will recognize the benefits and be your biggest advocate.

We are thrilled to be identified as an innovative real estate broker utilizing all of the marketing tools available to market our seller’s properties to the greater Asheville, Hendersonville, and Waynesville regions. Watch for even more video marketing initiatives in 2012.

Friday evening at the Hendersonville Board of Realtors, Installation and Christmas Party, Lynne Sellers was recognized as Realtor of the Year. Judd Richardson, Lynne’s managing broker commented, “She did a fantastic job representing the Hendersonville members this year on the Board and the Regional MLS.  Her recognition was well deserved.  Congratulations to Lynne!”

Lynne became licensed and a Realtor in December 2000 and joined Beverly-Hanks & Associates that same month. Lynne has been and continues to be one of the most productive agents during each of her 11 year real estate career.  Lynne’s expertise extends over the border into South Carolina.

Lynne’s active role in the Hendersonville Board of Realtors has been and continues to be with great passion. She has served as Past President of Hendersonville Multiple Listing Service (twice) and Past President (2010) of the Hendersonville Board of Realtors. She has attended numerous NCAR State meetings and National Association of Realtors meetings.

Perhaps her most active role has been representing the members of Hendersonville MLS on the Regional MLS Board of Directors. She has been a staunch representative for Hendersonville. She has been an outstanding advocate for our members on that Board. She is commended for her passion and unwavering representation.

Lynne enjoys horses, reading and keeping up with her active family. She is a member of St. James Episcopal Church of Hendersonville. To learn more about Lynne Sellers and homes for sale in the Western North Carolina region you can visit her professional profile page or go to her personal website at lynnesellers.com

Show us the most beautiful homes in WNC all decked out for the Holidays!

Interior or exterior photography both work, but be sure the picture(s) are high enough quality that they can be used in print advertising.

How it works:
Submit your photo(s) to the marketing department via email (marketing@beverly-hanks.com) for inclusion in the Holiday Photo Contest.

Be sure to include the subject’s address in your email and obtain verbal permission from the home owner.

Marketing will upload photos to the Beverly-Hanks Facebook page in both the news feed and the 2011 Holiday album.

Photo submissions will be accepted until December 16th.

Be sure to encourage everyone you know to vote for their favorite by “liking” the photo. The deadline for voting will be Monday, December 19th at 8am est.

The three homes that receive the most number of “likes” will win a gift certificate to one of the area’s finest landscaping nurseries and be featured in Christmas morning advertisement in the region’s newspapers.

Prizes will be awarded for 1st $125, 2nd $75, and 3rd $50 places.

For more information contact the Beverly-Hanks & Associates, Marketing Department, (828)258-6376.