Sandra Justus And Kelly Frady
I am a third generation native of Asheville. I graduated from Western Carolina University in 1990 and immediately started working in sales in marketing for Biltmore Estate. My husband, Keith, and I were high school sweethearts and married in 1997. I grew up in Asheville, as did Keith. In 1999 we moved slightly southeast of Asheville to an area called Fairview. We must love it because we are still here! We raised a daughter and son who have both spread their wings and now live in Knoxville TN and Salt Lake City UT.
I started my real estate career in 2004 after working for Biltmore Estate for 13 years. I have worked exclusively for Beverly-Hanks and value my professional and personal growth that I have gained while working for The Best of the Best. Real estate is not just a passion for me, it's become quite an obsession. I'm guilty of talking about real estate most of my "awake hours". I have many life long friends who are also real estate agents and we often wonder what we used to talk about before we sold real estate. My drive to be successful has landed me in the coveted Chairman's Club and President's Club at Beverly-Hanks for many years. My business partner is Sandra Justus and is also known as my mother. And like most mother's she taught me everything I know!
I am a lover of all dogs, but my absolute favorite is a Golden Retriever. I enjoy flower and vegetable gardening, hiking with my dogs, jeep rides with the tops and doors off and of course any type of home improvement. Vacationing at the beach is always a welcome respite, but there is nothing like coming back home to the mountains of Western North Carolina.
Born and raised in Asheville as a second-generation native, Sandra is deeply connected to the area. She has been practicing real estate in Asheville for over 30 years, working alongside her business partner and daughter, Kelly Frady. The two create a team with vast, personal knowledge of the Buncombe communities. Sandra is committed to the area, having raised her three children in the local school system and remaining a connected community member. This firsthand experience offers her clients a deeper level of care and information, and she greatly enjoys using her personal experiences to ensure a thorough, professional real estate experience. As a result, she has a strong history of success in the industry. She and Kelly have been consistent Chairman-level recipients with an annual sales volume exceeding $10 million.
Beyond real estate, Sandra can be found decorating or gardening. She has an eye for design and style, a strength that has proven helpful when marketing a home or offering professional advice.
Sandra and Kelly are longstanding Asheville community members with a deep connection to the area and a long history of success in the industry. Sandra is a second-generation Asheville native and an established real estate agent in Asheville since 1988. She raised Kelly and her two siblings in the area, giving her a vested interest in the neighborhoods and communities where her children grew and played. Since Kelly came into the real estate industry 15 years ago, raising her two children in the same community, the two have created a knowledgable real estate team with firsthand experience, consistently ranking in the top percentage level of sales volume for the firm.
Ask An Expert
Is there a best time of the year to buy a house?
When it comes to buying a home, there are pros and cons for each season. Generally, the best season to buy a home is in late summer or fall. There are still plenty of homes for sale, but without the intense competition found during spring. Sellers are also known for being a bit more flexible this time of the year. Zillow reports that the highest number of listings with at least one price reduction are found August–September. However, the deeper buyers venture into fall, the less choice is available. If you value choice, and you want more buyers competing for the home you are leaving, spring could be your best season. Ultimately, the best time to buy a home is when you’re financially ready to do so.
Ask Me a Question
Kelly was great at organizing showing, inspections and other pieces of the process. Plus she was very patient as we pretty particular about what we wanted... Super helpful and had tons of local knowledge and contacts.
Pam and Brian - Asheville NC
Kelly came out to the cabin to meet with us and discuss a plan. She was friendly, confident, had great experience in the area, and just really wonderful. I felt great hiring Kelly to sell our cabin. Not only did Kelly do an unbelievable job in preparing and selling our cabin, she never gave up when the volitale market threw punches at us. She remained upbeat and optimistic that we would sell. Through this process I came to consider her a friend and we are still planning a future date for dinner to celebrate! We had several issues that came to light when inspections were done. Because we don't live in the area, Kelly arranged for the issues to be fixed. She met each contractor or business at the cabin and kept us updated on the progress. To keep the repairs moving, she also paid several of the businesses and we paid her back directly. I could not have managed all of this from Durham, NC! I think I've said it all.... I would recommend Kelly and the North Asheville office to anyone looking to buy or sell in the area!
Yvette West, Durham, NC
Kelly was truly amazing...professional, patient, hardworking, extremely helpful, full of local knowledge, always there when I needed help or advice. It was as if she knew what I wanted and needed more than I did. She was always my advocate and walked me through every step of the way. I could not be happier with her.
Wesley Grigsby: Mills River
The Asheville Office and particularily, Kelly Frady, were extremely attentive to my needs. Being a new resident in NC, I had many questions and Kelly was always there with helpful information.
Sue Cheveallier, Weaverville
Kelly Frady is a fabulous realtor to work with. When we first started working with Kelly she was patient with our waivering in when to buy and sell our house. She still continued to show us homes though we were not ready to sell our own house. Her patience paid off with us working for not only one but three sales. Kelly is down to earth and works hard to make sure everything is taken care of in a timely manner. She has taken the time to get to know our wants when we were looking for a house and worked hard to make our house sell quickly. Her communication, timeliness, and scheduling are all on point. She answered all questions and texts regardless of the time of day and made us feel important and her only customer though we knew we were not. Kelly has a great knowledge of the market. If we ever need to sell or buy in the area again we will make sure to reach out to Kelly. I will continue to recommend Kelly for anyone looking for a home in the Asheville and surrounding area.
Andrea Wackerle, Clyde NC
Our family just dealt with Kelly and not with Sandra. This was an estate sale and all of Kelly's clients were from out of state. Kelly was very helpful and professional throughout the entire process. She kept us informed every step of the way and the sale of our dad's house couldn't have been easier. I would not hesitate to recommend Kelly to anyone wishing to sell or buy a house in the Asheville area.
Ruth Stiltz, Pittsburgh, PA
We are very pleased with Kelly Frady's service. Moving from out of state can be a stressful process. She was informative and very knowledgeable of the area. She has a friendly personality & made us feel very comfortable. She spent 2 days with us while we viewed many homes in various Asheville surrounding areas before we found the home which was the right fit. What else can we say, but that we were extremely satisfied with Kelly Frady. We would definitely recommend her to any friends or family.
Kristin Schmitt, Candler
I came to the Asheville area with no connections in the Real Estate business. She came HIGHLY recommended from a well respected member of the the local community with which they have collaborated on multiple transactions over many years. I later came to find out Kelly is among the top agents in all of WNC, and it shows. Kelly's deep knowledge of the business, her understanding of the communities in the area and her tireless work and dedication combine to make her a stand-out among her countless fellow agents. I am certain there are more real estate transactions in my future and there will be no further thought given as to the agent I will use when ready. She earned our trust and confidence in so many ways we could only ever recommend her to our friends (and we already have). Thank You, Kelly!!! Rich L.
Rich L. Jacksonville, FL to Mills River, NC
I was looking for know and professionalism when selecting my realtor. I feel that Kelly Frady and Sandra Justus were that and more. They went above and beyond for us and I am very happy in choosing them.
Kelly Frady was excellent in all aspects of the search, review, and closure of the home buying process. Very professional, detailed, and knowledgeable.
Mark Alley, Fairview
My vacant property was particularly a challenge to market and sell due to conflicting sewer access information. KELLYFRADY could not have been more helpful in our journey to find the right answers. She was resourceful, clear in communications ad prompt with follow up. She was a pleasure to work with and I will always recommend her with no regrets.
Betty A. JUPITER, FLORIDA
Kelly and Sandra really helped me understand local metrics that ultimately helped me find a great value in a competitive marketplace.
Kelly Frady had spent a great deal of time and effort years ago in helping us look for a second home in Asheville. Although we did not find the property we selected through Kelly's efforts at the time, we remembered her professionalism and kindness in dealing with us. So, almost 20 years later, when it came time to sell our condo, we were happy to learn Kelly was still in real estate so that we could repay that kindness. Once again, she was more than helpful and the consumate professional. We have loved working with her! It isn't easy to sell a home when one lives in another state. But Kelly made everything as painless for us as possible...beginning with allowing us to delay the property transfer for a month after its sale. She also had a list of professionals who could handle any required repairs, all of whom worked out well. Dealing with that aspect of the sale would have been difficult for us at this distance. I think it's clear from what has already been written that our association with Kelly has been totally satisfactory and set a high standard for any future dealings we might have with a real estate professional. Simply put, Kelly's the best!
Marcia Williams Kling, Chattanooga, TN
Kelly came highly recommended. We were sure we wanted to work with her from her high level of intentionality and flexibility with what we were looking for and her vast knowledge of what to stay away from. She was the perfect balance of helping us find what we wanted for now and what we needed for the future. Kelly was beyond what we could have asked for in all areas. She helped us understand the realtor market on top of already doing her job. She went out of her way to be available to us.
Caleb and Lexi, Arden
Kelly is ALL the characteristics you want in an agent. She made us feel welcome to the area and at ease. We have been looking in our own for a long time to purchase in the Asheville area and were getting a bit concerned we might not find what we were looking for, so we decided to put our efforts into an agent's hands. She was able to help us find our mountain home within a few days! Kelly was always prompt in her responses to us and answered all of our questions, We valued the fact that she knew the area extremely well and could help guide us to the best property we were seeking. She helped us negotiate our purchase to get the price we wanted.
Chuck and Karen, Charlotte
Kelly maximized the value of our home sale. She has a strong grasp of the Asheville market. She did a great job helping us navigate the stresses of selling a home.
Robert Gerard, Asheville
Kelly met with us over one weekend to see a home we weren't even pre-approved for all the way out in Waynesville. It was a random outreach through Zillow. She was not turned off by the fact that we had just started our home search and weren't nearly ready to pull the trigger. Kelly then followed up occasionally over the next year and a half to touch base all while simultaneously providing recommendations for plumbers, electricians and chimney businesses in the Asheville area. From the time we met, to the time we put the house on the market (almost 20 months later), she was an invaluable resource. Once we were ready to sell, she did an excellent job of walking us through the process. In the end, we sold for well over asking and in just 3 days. Can't ask for much more than that.
Sam & Jory - Asheville, NC
Kelly was absolutely amazing during the entire process! She listened to what was important to us and did her best to find home that fit our wants and needs. Kelly didn't waste our time with houses that we wouldn't be interested in. She was in constant communication and didn't mind us sending her listings that we would find at night or early in the morning. We will definitely be using Kelly in the future when we decide to sell. Thank you!
Brittany Livengood, Fletcher NC
Kelly Frady was wonderful to work with. She is knowledgeable and dedicated to helping you find your perfect home. I would absolutely work with her again.
Anne C, Leicester
Kelly and her team are professional and knowledgeable. Kelly also knows the market and can find properties that fit my needs and help close those deals, which have a lot of value in a tight market like this one.
So thankful for Kelly. She has always worked so hard to support our real estate needs. Highly recommended!!
Cory N & WNC
My wife and I absolutely love Kelly! We will never use another realtor! Excellent experience! We look forward to purchasing our new home soon!
Andrew & Sarah Patterson Arden, NC
Kelly Frady took the pressure off of our shoulders. She was knowledgeable in all aspects of our sale. Kelly Frady was very prompt in answering questions via telephone, text, or email. Very impressed with Kelly Frady and Sandra Justus.
Cynthia Campbell, Zirconia, NC
We hit the real estate lottery with Kelly!! We relocated to Asheville and Kelly's knowledge, professionalism, and experience provided us with a smooth purchase from start to finish! Kelly's an Asheville native and house shopping was a pleasure! Kelly kept us informed and promptly returned every call and text! Thank you, Kelly!! - we truly appreciate all of your hard work to make our purchase so smooth :) !!
Jesse & Dawn Harris, Asheville
This sale was complicated with deed issues and estate concerns. I was so, so glad to have their knowledge and negotiating skills on my side. I would strongly recommend either of them for any sale and cannot imagine using anyone else to help with my future real estate needs.
S Mixson Fairview, NC
Kelly Frady was fabulous! Very knowledgeable and professional all the time. She went far and beyond what was expected of her. Would recommend her highly
Kelly was the best real estate sales person that I have ever worked with. She went above and beyond to help me sell the property for my friend that was ill at the time. She helped to get estimates for repairs and referred me to very reliable and reasonable contractors, roofers and mold remediation experts to sell this property. She worked tirelessly to sell the home in a expeditious manner. Ms. Frady was always available by phone or text and was quick to respond to all my questions. I would recommend her highly to anyone wishing to sell their property. She is truely a gem of a realtor. Ms. Frady was and has been the best realtor that I have ever worked with. She is knowledgeable, professional and went above and beyond what any other realtor would do to sell this house. Thanks so much Kelly!
Mary Magazine, Miami, Florida
Kelly was very diligent, professional and thorough. I couldn’t have asked for a better real estate agent. I live in CT and we handled everything online, phone and mail. The sale went smoothly with no issues. Excellent job, Kelly
Sybil Corinne Casman, Wallingford, CT
Based on past experience with other agents, Kelly goes above and beyond what most agents do in order to help protect our interests and achieve our goals. Her vast knowledge of communities in the area was a major benefit to us. I wouldn't make a real estate transaction in this area without Kelly Frady on my side.
J. Cheveallier - Asheville, NC
Working with Kelly is a pleasure and will be working with her again in future.
Kelly did an exceptional job all the way around and I would higher recommend her as a top AVL Realtor and more. Kelly is extremely knowledge of the AVL area, exceptional attention to detail, very professional and stays in constant contact with you every step of the way, possesses great communications and customer service, and has a strong local trades referral base.
This needs to be restated: Kelly Frady's industry knowledge and aggressive style make her successful. But, it's her attention to detail that make her stand out from the rest.
Rick Speight- Fairhope, AL
Kelly Frady helped me purchase another home in Asheville last fall. She listened to my wants and needs. She is extremely welcoming and has a great long-standing knowledge of Asheville and surrounding towns.
Barbara Tinucci, Naples, Florida
Kelly was the broker who showed us the property and we were very lucky she did. Fantastic to work with! Kelly was great and really appreciated her knowledge of the process and local area/contacts
James and Keri
Kelly was great from start to finish - from the first get to know you call (we live in Atlanta and did a zoom with her) all the way through to the closing on our in town Asheville lot. She and her team provided first rate service all the way.
Tiffany & Greg Comrie, Atlanta
Kelly was professional, efficient, so easy to deal with, responded quickly, answered all questions, had referrals for local professionals at the ready whenever we needed one, and even set us up with another well-qualified realtor to assist us in selling our out-of-state home. Nothing but the highest praise for her. She is truly one in a million. -Keith and Cheryl Cawthorn
Keith and Cheryl Cawthorn
Their customer service goes above and beyond what is expected on the selling side as well as the buying side. That is so rare these days and I truly appreciated feeling like I was their only client!!
Mary Baskerville - Fletcher, NC
We were looking for a realtor who had knowledge of Asheville and was very efficient and fast when we wanted to place a bid on a house. Kelly was fantastic. She was quick on the turnaround, easy to work with, and kept us updated on next steps. The whole process with her was very smooth. Kelly was great. She is a knowledgeable realtor and was empathetic to our circumstance and very straightforward on the competitive market. We really appreciated her honesty, efficiency and personality.
Carly Wild, Asheville
Kelly always goes above and beyond. She is extremely knowledgeable of the market and helped us get top dollar when we sold our house. Kelly was also our realtor when we originally bought the home. I highly recommend Kelly if you are looking for a friendly, reliable realtor who will be on your side every step of the buying or selling process!
Brandi Cawthorn, Raleigh
Kelly Frady is our go to realtor. She helped us sale two homes this year and worked harder than realtor we have ever dealt with!”
Wendy Prior Winston Salem NC
Kelly was available and quick to respond to any and all questions I had about the process. Her attention to detail and hard work made this seemingly difficult process a breeze for me. Kelly worked tirelessly to assist me with completing the steps to make sure my home was ready to list and show. No longer living in state and with a pandemic preventing easy travel her willingness to help with anything made this all actually possible. Her knowledge and local connections proved invaluable for getting the house ready for sale. She was always in contact and a pleasure to work with. She was patient and I felt she really advocated for my needs as a seller.
Brilliant professional and excellent execution. Will continue to use Kelly Frady for all my real estate needs.
They were always extremely responsive with updates as they had them. They were always prompt to return my phone calls, emails, or texts. Someone kept stealing our yard sign. They were quick to resolve the problem. Over the years of buying selling property in our lifetime, Kelly and Sandra were by far the best agents we've ever dealt with.
Bea Steele, Florida
My husband and I have never bought a home before and were hesitant to work with a realtor, but that changed when we met Kelly. She answered all of our questions and was genuine and professional through our entire experience. She offered us great advice and helped us navigate through the crazy market. We could go on and on about her organization and knowledge, but most importantly; she was always there for us no matter what came up and now we have the perfect house for us thanks to Kelly's hard work!
Jen and Brandon
They were wonderful! They helped us find our first home and they did a great job which was why we chose to work with the again. We were not disappointed! They really made us feel comfortable through whole process and felt like we could ask them anything and were very knowledgeable! They are awesome!
We initially contracted with another broker who did almost nothing to market the property. On the basis of a recommendation from a neighbor we enlisted the services of Kelly who had a thorough marketing plan and was successful in selling a highly unique property.
Robert Decker, MD Fort Myers, FL
Kelly Frady was our broker in 2008 and helped us navigate the purchase of our home. The experience was so positive that we didn’t even consider anyone else. She is smart, dedicated and a pleasure to work with.
Sherry & Rob Adams, formerly of Flat Rock
Kelly was professional, friendly and really listened to my description of the type of house I was looking for. She is extremely knowlegable about the entire Asheville area.
Barbara Tinucci, Naples, Florida
Kelly was tenacious in her pursuit of an appropriate home for me. She went out of her way over and over to help me while I relocated and was even available on her days off. She knew contractors or a way to help with EVERY single problem I had. Her expertise made this super easy for me. I could not have been happier with how she handled everything.
Jesse Bliss, Hendersonville
Kelly Frady was referred to us from someone who had worked with her in the past. We chose Kelly because she grew up in Asheville, has been a realtor for several years, and knew the area we were looking in very well. We also chose her because of her work ethic and how she interacts with her clients. We wanted someone who was quick to respond, good at follow through, a hard worker, and was our key point of contact throughout the entire process. Kelly has far exceeded our expectations and we are so grateful to have met her. We live out of state, so it was important for us to find someone that had experience with and comfortable working with someone out of state knowing that the property would be purchased sight unseen. Kelly has done an excellent job finding exactly what we were looking for and she's had to get creative in a few of the negotiations we've had, so are very thankful for that. Also, since we aren't in the area, Kelly has been great about taking care of the process from beginning to end which is what we needed. Kelly has exceeded our expectations in every way. We made it clear in the beginning that we needed someone who was going to be accessible and that we expected timely communications and to be kept in the loop every step of the way which she has done an excellent job at. Kelly is a rare find and a joy to work with and we would strong recommend her to anyone looking to purchase a home in the Asheville area.
John and Michele - New York City
Kelly Frady is highly professional in all interactions. She is my goto realtor.
Liz Stauffer Asheville, NC
Kelly is one of the hardest working individuals I have dealt with in any field. She even didn't hesitate to go behind my hedges to move a hose reel during photos.....in her dress! That one stuck with me. Her knowledge of the area and current market conditions was extremely impressive. At her first visit she said my home would likely sell in a week. Went on the market 6 weeks later and sold in 3 days. Very quick responses to any concerns and her ability to multi-task was on another level (I was just one of many, many clients she was communicating with during this process). I highly recommend her and though out of the area now, will give her name to anyone I can that I still am in contact with there. Thank you Kelly and thank you Beverly-Hanks!
Tom Hoover, Cary, NC
Kelly is a true professional and joy to work with. Very understanding and knowledgeable. Ready to help and answer any questions along the way, especially with this being the first home we have sold.
Tim Gibson, Asheville NC
Kelly Frady has a great understanding and knowledge of the Fairview area. She has great communication skills and always answered every question or concern I had. Kelly truly had my best interest at heart!!
Jennifer Thompson, Swannanoa
Kelly is awesome from start to finish. Wouldn’t consider using anyone else. We will see you again Kelly. !
This is on Kelly Frady. Kelly is amazing, top notch. We have worked with her on other deals. Would not even consider another agent in the area. Nobody will provide you will better knowledge, support and honesty than Kelly. You need a realtor contact Kelly, you will not be disappointed.
Mike and Linda Hudson
Kelly Frady was a delight to work with in every way. She was so helpful in selling our house and and purchasing a new home. As we encountered challenges in the process she was extremely valuable. We would highly recommend her services for anyone in the process of buying or selling a home.
Jeff Hober, Asheville NC
Kelly was 100% on top of everything. Especially with this being our first house she was great at making sure we had everything that we needed and making sure that we understood everything. She was very approachable which made it easy and comfortable to ask questions.
Barbara Gray & Matt Campbell, NC
Kelly Frady was exactly what we were looking for in a realtor. She was knowledgable, friendly, polite and very efficient at relaying any and all information. Besides knowing the market well, she also listened to what our specific needs were. She never tried to up sell us as this was the first house for our daughter. My husband and I would highly recommend Kelly Frady for the above reasons and because she was such a delight to work with.
Paul and Nancy Hull
We could not be happier!! Kelly is a real asset to your organization. She went above and beyond to address each of my many questions. Excellent expérience very happy!
Kelly is a consummate professional. She is extremely knowledgeable regarding the real estate market in this area. She is trustworthy, honest, and responsive. She helped us to make the best decision based on our needs. We highly recommend her to anyone planning on a real estate transaction in the future.
Angela McKeel, Fairview, NC
We have already shared Kelly's contact info to those we have had discussions with who are also looking to sell. She made need cloning!
Jeff and Lynne, Asheville
I would recommend Kelly Frady because of her knowledge of realestate and the area. She is excellent and understands this market and is easy to work with and an excellent negotiator. I recommend her without reservations
Kelly was very professional, knowledgeable and on top of everything. We don’t think the process could have gone any smoother. Kelly really felt like she was interested in our needs, I liked her from our first phone call. She put both of us at ease, and there was no question she had a good handle on the WNC market and different areas and neighborhoods. We’d definitely recommend her or use her services again!
Stephanie and David,
Kelly Frady helped me find a suitable house that I purchased after putting up with me being so picky and once that was closed, I was able to put mine on the market and get it sold easily. Kelly priced my house correctly and was able to get multiple offers in the first week! The process of Due Dilligance went easy with inspections and appraisals and closed a day earlier than planned. Kelly Frady is an excellent realtor and I will have no problems referring her to anyone looking to buy or sell a home in our area. Thank you!
Carol Basile, Fletcher, NC
Kelly was great to work with - I feel lucky I found her to help me through the whole home buying process!
Patrick Rahm, Fairview NC
Kelly Frady is a hard working and knowledgeable real estate professional. I don’t hesitate to recommend her to anyone looking to buy or sell property. She has loads of energy and personality to keep the process moving forward. Kelly helped me purchase a home and sell a hone so I can vouch for her expertise on both sides of the transaction. I’ll definitely use her services again.
Ellen, Fletcher NC
I only worked with Kelly not Sandra. Kelly exceeded my expectations. Thanks Kelly for all your hard work and attention to detail.
Kelly and Sandra were great with getting all the details taken care of and very knowledgeable in all aspects of the purchase. I highly recommend these two.
Kelly Frady was very professional, polite, sincere, and knowledgeable. I would recommend Kelly and Sandra Justus and their office because they were very efficient and not pushy.
We had been looking for property for over a year. Kelly never minded us pulling her 100 different ways looking at houses. It could even be a Sunday but she didn’t mind, she was on it for us, even taking the time to call and show us house she had come across. She was totally patient going from house to house with no luck until we found our dream property/home/rental property on one lot. Her expertise hard work and determination to help us find our dream home has changed our lives. We are excited to get in our new home and start the next chapter of our lives. Thanks Kelly! You’re the best!!! Your friend, Ray & Laura
this was our second transaction involving kelly this should speak to our highly through opinions as expressed our realtor was super to work with would recommend her highly we will request kelly for our next transaction
jeff and kay werner asheville
I've used Kelly in the past to sell real estate and she did an excellent job and have built a relationship with her to where she understands before I do what I need! Kelly was very professional and thorough!
Kelly Frady always made us feel comfortable and taken care of. She was always ready to take any burden off our shoulders. This was a tough decision to sell our home of 17 years and she was sensitive to this. We felt as though Kelly Frady was always on our side regarding details of the sale. Kelly Frady was available to answer any of our questions regarding signing of documents and always took our call or was able to call us in a timely manner.
AB - Asheville
Kelly is amazing! She has sold my family 5 houses and sold three of our houses! I recommend her anytime someone asks for an agent. She’s a hard worker with amazing personality
Kelly has now helped me purchased two properties in Asheville, and will by my immediate go to the next time I find myself looking to sell or buy property in the area. I can't say enough about how great my experiences working with Kelly were. I highly recommend Kelly for anyone looking for a knowledgeable and efficient realtor to help them through their home buying process.
Cory Nuckolls, Asheville
I would recommend Kelly Frady and Sandra Justus.
Laura Botch, Turners Falls, MA
I have known Kelly since middle school and remembered fondly her warmth and sincerity. Being that we are in Japan, I knew without a doubt that she would take care of every aspect of this purchase for us and she did, with top-notch professionalism, care and commendable attention to detail. My only regret is that we didn't use her lender from the start! You have a rare treasure in Kelly Frady, take good care of her! I can not recommend Kelly enough, you won't go wrong engaging her as your Broker.
Kristin and John Skipper, Tokyo, Japan
Kelly is absolutely the most client first and understanding agent I have ever dealt with. She knew exactly what we needed in the sale of our home and what we would consider in the purchase of our new home. She never tried to push us in any direction other than what we specified in order to force a sale. She is completely driven by what is best for her clients and her local knowledge and due diligence are the reason we had such a fantastic overall experience. I will never use anyone else as long as she is still in the business and I recommend her to everyone I know.
Kevin and April Hughes
Kelly was recommended to us via a family member back in December. Right off the bat my spouse, Lisa, and I were made to feel at ease by Kelly and the staff. She got right to work trying to find a house for us in North Asheville even though we hadn’t moved here yet. She patiently made us come to the conclusion that N. Asheville really couldn’t accommodate all of our needs and wants. When we came back in April after having sold our house in California, she got us into our current house in Black Mountain. We love it and the diverse community is perfect for us! We would highly recommend Kelly to our friends and family. She’s a gem!
My husband and I have bought and sold our share of homes over the past (30) years and they certainly have all been different experiences; some good and some bad. Never has anyone been so meticulous in getting everything correct. It's nice to be able to depend on somebody doing their job so that you don't have to make it yours. That's who Kelly is. My heart was not into the selling of our home this time but I knew we needed to do it. From the moment we met Kelly when we went to see the condo for sale, we both knew she was the person we wanted to work with. There was a lot of laughter and an equal amount of frustration but we hope that our dealings won't end here and that we will continue a relationship as friends.
Marilyn Higgins, Asheville, North Carolina
Kelly is awesome. My husband and I were in in real estate in second career. We know how important the agent is. Kelly is so knowledgeable, efficient and most important compassionate. She is focused on YOU and what is best for you.
Linda and mike Hudson
I have called a few agents for my Asheville move. None really worked out. I happened to call on a listing and I ended up with Kelly. We really clicked and I hired her as my buyers agent right then. She is such a fantastic agent. Knowledgeable, polite, spunky and all around excellent person. Ideal traits you want in an agent for buying or selling.
Kelly is such an upbeat, positive person. Equally important, she excels at knowing the real estate business, took charge of the whole process of selling our home.....WE DIDN'T HAVE TO DO ANYTHING.....kept us fully informed, and we valued her guidance. Kelly also gave us her cell phone # and responded with texts or return calls very quickly. While Kelly professionally was our realtor, on a personal level, she made us feel like she was a very good friend. Kelly, is one terrific person.
Gordon & Ann Learn, Greater Asheville Area
Kelly Frady listened to our needs, wants and concerns for selling our home. She did not give up on finding us our dream home so we able to sell our home of 10 years on New Bishop without regrets. Kelly is truly amazing and we will recommend her every time a friend or family member needs a realtor.
April Hughes, Arden NC
KAY WERNER 36 SUNNYVIEW TERRACE
I’ve worked with Kelly and Sandra previously with great success and communication. They are the only realtors for me! Their knowledge of the area is amazing and their recommendations for other contractors (termite, surveyors, building, etc) have been reliable and honest. I can not recommend them highly enough!
Brigid B. Asheville
We met Kelly while at an open house for a home she was listing. We were so impressed with her knowledge of the areas we were interested in and her understanding of exactly what we were looking for in a home, that we felt confident choosing her as our agent.
Nancy and Tom, Fairview
Kelly Frady and Sandra Justus made this sale and process very easy. Both were very professional. I would use them again and would recommend them to all my friends and family.
Kelly and Sandra were a great team to have on our side. They listened to what our concerns were and made sure we were the primary focus. They made the process easier to go through and were always available!
Joel Anastasio, Fletcher
they listened - shared stories of community - great personalities - know their inventories
Jay and Tony Calloway
I was a first time home-buyer, so I was very inexperienced with this whole process and there were so many things I didn't know anything about. Kelly Frady and Sandra Justus made it so much easier for me. While I was working with Kelly, I knew that this was her job and she was getting paid for helping me, but I always felt like I could trust her. Her and Sandra were so friendly, I felt like they treated me like family. She went out of her way for me so many times and did a lot of things she didn't have to do to help me find the right house at the right price. I'm absolutely in love with the house I'm in now, and I'm satisfied with the price. I owe it all to Kelly and Sandra.
Kelly and Sandra showed a great understanding of the Asheville market, and did a thorough job of researching comps, etc. to come up with a sales price that seemed fair and reasonable. And we ended up getting almost the full asking price! Their experience was invaluable in dealing with home inspectors and one prospective buyer in particular who was demanding unreasonable concessions from us. With Kelly's drive and enthusiasm and Sandra's wisdom at the keel, they were a perfect team!
Kelly was so much fun! On short notice, she spent a full day taking us all around so we could get a good idea of the different areas of Asheville. She also adapted quickly based on our preferences. And once we had a contract on our home, Sandra jumped right in, helping us with all of the aspects, from coordinating with our lender to orchestrating inspections to ensuring closing was on time!
Katherine Ray, Winston-Salem
They were helpful, knowledgable (knew what they were doing when we did not)...and a joy to be around.
Frank and Dixie Quinlan.......East Asheville
Kelly Frady is simply an outstanding real estate agent. We couldn't have been happier with her professional expertise, her knowledge of the area, and her personal warmth, all of which gave us complete comfort in our buying experience. We feel so fortunate to have found Kelly to help us buy our new home.
Philip and Lynn Fulton, Biltmore Lake
This was the first house that my husband and I sold. We were inexperienced and leaned heavily on Sandra and Kelly's advice. My husband was ill throughout this process and my attention to detail was, at times, lacking. Sandra and Kelly were patient and helped me through each step. When it was determined that our roof had defective shingles and the manufacturer would not work with us, Sandra led the way and suggested I go to Lowe's, the seller of the shingles, and plead my case. It turned out that we did not have to pay anything to the buyers for shingle replacement. Lowe's picked up the tab. I credit Sandra with this and thank her for going out of her way. At the final walk-through on the property we were buying, showed the property had not been cleaned. Sandra contacted the seller's agent and asked for the house to be professionally cleaned. The week of our closing my husband was losing his battle with cancer and was hospitalized and my daughter was starting 6th grade. Needless to say, it was a stressful and emotional time. Sandra stayed in contact letting me know my options and how things were unfolding. She showed much compassion and patience. After obtaining a power of attorney, I was able to close on the property without my husband and it all went very smoothly. Sandra was there throughout the process. There is no doubt that I would recommend Sandra and Kelly to friends and family and I'm grateful they were recommended to me.
Traci Davis - Alexander Acres in Leicester
Kelly and Sandra are both professionals of the highest order. They shepherded us through the entire process with knowledge and grace. In my many years of buying and selling real estate, I have never used an agent(s) who handled every aspect of the sale as well as Kelly and Sandra. I wish they could work in Florida. Recommend Kelly and Sandra ... Hell yes! They are the best of the best.
Cynthia Hammer - Asheville, NC and Naples, FL
Please just use my comments as you wish. Lissy Gloeckler
Lissy Gloeckler Asheville, NC
Kelly Frady has been a part of my last 5 real estate transactions. She always does a great job - I would't consider using anyone else!
Jason Locke Fletcher, NC
I was very impressed by Sandra. She went above and beyond and showed a real interest in my needs and desires, and worked very hard to find the right property to me. She spent a lot of time talking to me and showing me properties, and was warm, approachable, and knowledgeable of the area and its real estate trends. I highly recommend her. Sandra made this whole process as painless as possible for me. She talked me through every step of the process and displayed the highest integrity and professionalism
Leslie Wilson, Sierra Vista Arizona
Kelly was extremely knowledgeable about our neighborhood. Her guidance during home inspections was invaluable. We trust and respect her opinions, and found her style to be warm and welcoming.
Valerie Patenotte Asheville NC
Kelly was our agent in the past when we purchased the property and she did a great job helping us with that, so we did not even consider anyone else to list the property. We live in TN, so we were not able to be in Asheville to handle any issues pertaining to the sale of the property. Kelly set up all of the necessary appointments and handled all of the problems/challenges that occurred during the process. She made everything so easy! It is not often that I work with someone who not only meets my expectations, but exceeds them and Kelly did that! We were dealing with another real estate transaction here in TN and I wish I could say that everything went as smoothly as it did in Asheville, but I don't have Kelly here as my agent and I can definitely see how a good agent makes a difference. I did not have to worry about anything because I knew it was being taken care of.
Karen Thompson, Nashville TN
Working with Kelly Frady was the best decision that I made (other than making the perfect purchase). In Asheville's market where properties are under contract after only a few hours of being listed, Kelly made sure that I was viewing the property as soon as my schedule allowed. I could call or text her with any question or concern that I had, and I was certain that she would steer me in the right direction. Over the 6 months of home hunting, she was with me every step of the way. I would recommend her to anyone who is looking for a stress and hassle free experience. Looking forward to working with Kelly for my next purchase down the road!
Kira Rodriguez - Asheville
Sandra has been our realtor for over twelve years, I would recommend her to anyone. Her knowledge and experience of the Asheville market is a rare find. Being a native of Asheville gives her invaluable insight for locals and first time buyers in WNC.
Lynn Towery, Asheville
I was impressed that Kelly and Sandra told me I didn't have to do anything to get the house ready for the market, other than the obvious steps of removing family photos and some decorative items to avoid a cluttered look and keeping the house clean. I've known a lot of people who were told by their agents that they had to repaint, update a bathroom, etc., so they ended up spending money to get the best price. That strategy seems like a gamble to me. An interfering neighbor raised questions about my property, and Kelly was able to calm me down and find answers to those questions. I thought Kelly and Sandra were smart in dealing with the prospective buyer. All in all, selling my house was a pretty painless experience, and I feel Kelly and Sandra helped make it so.
Elisa Diehl, Charlottesville, VA
I would highly recommend Kelly Frady and Sandra Justus if you are in need of an excellent real estate team. They are professional, courteous, knowledgeable and willing to help and do what is necessary to get the property to closing. That was important to me since I live out of state.
Anna Cummings, Maryland
I wouldn't use anyone else for buying/selling my homes. Kelly and Sandra are the best of the best and are great to work with!
Ed Baskerville, Fletcher, NC
Kelly and Sandra were very thorough, detail oriented, and were available for calls/email, etc...
Bill Walker, Swannanoa, NC
Sandra Justus has been amazing throughout this process. I will use her again and again!
Traci Davis, Leicester
Enjoyed working with Kelly and Sandy, everything was very easy and they made us feel very comfortable!
Betsy Good, Bakersville
Kelly Frady did an excellent job in determining fair market price for my house, in having the house professionally displayed on Realtor.com, and with the sale of my house within 2 days of listing it.
Tom Smith, Weaverville
Sandra was easy and fun to work with. She was very helpful and I would recommend her to anyone.
Pat Leonard, Asheville, NC
We worked with Kelly previously on the purchase of our first home and had a great experience so of course we chose her again when it came time to sell. She was very accommodating, patient and honest. We would highly recommend her!
Having a lifelong knowledge of Asheville and surrounding areas makes Kelly and Sandra very confidant in advising clients in their search for a home. Kelly's very straightforward and does not use a hard sales pitch to try and "talk you into" purchasing a home that isn't perfect.
Bonnie Britt, Fletcher
Kelly Marie and Christina are goodess’s walking with us peon ladies. Fantastic group.
Tara Law Rutherfordton BC
We are so pleased and consider ourselves fortunate to have worked with Kelly for the purchase of our first home (2010) and recently our second home (2017). Kelly is professional, knowledgeable, friendly and prompt. When our future house appeared on MLS, Kelly knew it would go fast and worked rapidly and meticulously to secure our contract within minutes of another offer being presented. Would recommend to family and friends in a heartbeat.
Amy, Arden, NC
This mother/daughter team are incredible! Sandra and Kelly work together was seamless, covering all aspects of real estate transactions thoroughly and completely. We whole heartedly recommend this dynamo team!
Carol & Gary: New to Mills River, NC
These ladies were there anytime we needed them. Professional and competent is the best description.
Terry and Jena Clark - Oxford, GA
Consistently do a great job. Wouldn't deal with anyone else!
Jason Locke, Fletcher
Thanks to Sandra Justus and Kelly Frady for their prompt attention regarding the sale of condo. Am very pleased and satisfied with their services. God is good.
They both do an excellent job. I will use them for all future transactions! Sandra knows real estate, can't put a price on experience!
L R Properties of WNC
It had been years since my wife and I purchased property. Kelly was incredible! She knew what we needed and fought for us to make sure that we were not taken advantage of. We put complete faith and trust in Kelly and she proved that we made the right decision. She saved us thousands of dollars and made sure that we made the right decisions when it came to reinvesting the money in other areas needed to make our house perfect for us. We recommended Kelly to our daughter and will continue to recommend her to others!
Roger Worley, Fletcher
Sandra and Kelly have given me special attention for the location that I desired to have. I couldn't have had anyone else that were very patient and considerate of my need. I will be using them again soon. Thanks for your great service. Gail F. Rogers
Gail F. Rogers
Kelly and Sandra went above and beyond our expectations; this listing was fraught with issues and emotions as this involved the selling of my father's home in a reverse mortgage (none of which Kelly or Sandra could control) and in many cases, Kelly and Sandra did work that should have been completed by the buyers agent. I wish conditions were such that we could have paid them a higher commission as they certainly earned above and beyond the standard. We certainly wish we had begun this process with Kelly and Sandra; we were with a different broker in the beginning. Kelly and Sandra will surely handle any of our other real property needs.
Jennifer B. Dalton
Kelly was very knowledgable and helpful in locating a condo that would suit our needs. She was there for us, even during the holidays and we never felt like we were "bothering" her. We would definitely ask her to be our realtor for our next Asheville purchase and would recommend her to our friends. Great job, Kelly!
Bunny and Barry Thompson
Kelly and Sandra are a great team. Kelly tirelessly worked with us for over a year to find the perfect property. Her patience was unbelievable and we are glad she stuck with us...we are challenging buyers to say the least. We would highly recommend Jelly and Sandra and will definite use them in the future should we need a Realtor.
Ed Baskerville. Fort Mill, SC
Kelly and Sandra were absolutely fantastic to work with! Always polite, helpful and willing to go out of their way to ensure a smooth real estate purchase experience. Can't say enough about this duo.
Cory Nuckolls, Asheville
Kelly and Sandra were excellent to work with and could not have been more helpful.
Josh and Brandi Cawthorn
Kelly Frady is the best realtor I have ever worked with. She helped me sell 3 difficult-to-sell properties in the city center. She is smart, energetic, has excellent knowledge of the local real estate market, is creative, and willing to work with clients. She is unbelievable! I will only work with her whenever I have more real estate to either buy or sell in Asheville.
Andrea Smith, Easton, PA
Kelly Frady and Sandra Justus came highly recommended from a friend who is a builder. He knew that they were the right team to listen to our needs and only steer us toward appropriate properties. The knowledge and experience levels of Kelly and Sandra are extraordinary. They know the area and they know the market. Nothing was ever "a problem". I am a first-time home-buyer, and thought this would be an onerous process. It wasn't. That's because Kelly and Sandra are SO qualified and knowledgeable. They made everything smooth and simple.
Pauline A, New Jersey
Sandra is not only an excellent and knowledgeable realtor, but a trusted friend and neighbor as well. She and Kelly were extremely helpful in pricing our property so that it would sell easily without leaving money on the table. They are very professional and were especially helpful in guiding us through the maze of showings, scheduling, offers, negotiations, contracts, inspections, and closing. Becasue of their help, this sale was a "piece of cake". We wouldn't consider using another realtor
Bill and Carla Horton
If you had an "Amazing" column for each item, I would have checked them all under that heading!!
Jo Loughnane, Hendersonville
Both Kelly and Sandra know our needs and have handled all of our real estate transaction for us over a decade Sandra goes above and beyond to get you to and through the closing of your property
Tim and Lynn Towery
We moved to Ashvelle due to a job change. Kelly was amazing to work with, she answered our call for help on a cold snowy night back in February. My wife and I told her we only had about 36 hours to find a home in Asheville. Kelly went above and beyond what anyone would expect, she spent 13 hours driving us all over Asheville the first day, and close to 8 hours the second day. Kelly understood what we were looking for and did not give up. Not only did we find a home in Asheville we both love, we found a friend. I'm so glad Kelly was the agent who answered our call!!!
Billy and Katrina Krepps: Swannanoa
We would recommend Kelly to anyone buying or selling in the Asheville area. The most important part of the real estate transaction is the agent you choose. The right agent will close the deal. Kelly is that agent.
M and L Hudson. Charlotte NC
They were available when we needed guidance and they were excellent at giving us useful and timely information. We were really impressed with the way Sandra was able to call on other resources that are always needed in property purchase. Our experience buying and selling here is the Asheville area as well as home purchases in a number of metropolitan areas, has given us comparisons with other agents. We consider Sandra and Kelly the best we've used anywhere.
Tom Johnson, Marietta, GA
If you want to be treated like family, these are your ladies!! We plan to use them again, if we move!! I like the straight forward, no nonsense approach, sprinkled with humor and honest care for our overall well being in the process.
Robin Cuellar, Arden
A mutual friend recommended Sandra Justus. She knows her business and makes this difficult time in your life fun. Tom and I have bought and sold 8 homes. Sandra is the best Realtor we have ever worked with. We will look forward to working with her again in the future.
Kelly is awesome. Knows the market and area 100%. Would recommend her to anyone looking for a professional, personable and knowledgeable agent.
Linda Hudson Asheville nc
Kelly has been involved in my last 5 or more real estate transactions. She does an impeccable job! Sandra does a wonderful job as well! They make a great team.
Jason Locke, Fletcher, NC
Kelly is a wonderful realtor and I highly recommend her and her mother. They are a very effective team.
M Dade Fletcher
My husband and I had some ups and downs while selling our house due to a couple of buyers backing out, however Kelly Frady and Sandra Justus were always right there guiding us and encouraging us throughout the process. Kelly and Sandra's different perspectives come together to create a wonderful team. This allowed them to view things from all angles. They made us feel like we were their only clients despite the fact that they had many listings at the time. Kelly and Sandra were always available to quickly answer questions via phone/text/email, once even while they were on vacation! We turned to their knowledge and experience many times throughout the selling process. My husband and I are so grateful that we found Kelly and Sandra and would highly recommend them to others.
Steve and Renee - Weaverville
This transaction was handled over the internet, with limited personal contact with agent. Kelly was very professional, personable, responsive and accommodating.
Gary Nikolits, West Palm Becah, Florida
thanks Sandra and Kelly, great job!, I was very pleased with the whole process, and your perseverance. i hope I won't need your services any time soon, but I always brag about you to my friends. It was wonderful having a realtor I could trust to have my best interests at heart., and bent over backwards to get me the best deal possible
kaia hawley asheville N.C.
First the Kelly, Sandra team listed our old home came in and staged it beautifully for pictures, we got to know Sandra very well. She spent several hours showing us homes in different areas. We ended up with a home in Etowah, slightly out of Sandra's normal area. She went out of her way to meet us here several times. She also was a 'saint' helping us deal with the sellers. No realtor over 50 yrs. of our marriage has shown such personal help. We would highly recommend the Kelly Sandra team.
Roger and Jan Nair
Kelly was just exceptional. From beginning of process to closing. Her professionalism, caring, patience and responsivenss were great.
Lisa Wheeler--Asheville NC
Kelly and Sandra are a team that have the customer in mind at all times. There was never a lapse in time for responses to my questions and both went out of their way to help find the right house for me.
Kelly & Sandra listened to our needs and translated them into action without a hitch. They responded to our every concern quickly and efficiently. This was the first closing I've ever gotten to without significant setbacks or drama. I was never in doubt that Kelly & Sandra would accomplish exactly what we needed and keep us in the loop throughout. A rare and wonderful feeling, in real estate.
Jennifer Murphy, on the way to Georgia.
I will be contacting Kelly for any future real estate transactions. She's fantastic!
Kelly and Sandra make a great team. One is always available when an answer is needed or a phone call needs to be made. They are knowledgable about the market and took the time to go over monthly reports to make me feel comfortable during the "For Sale" process. I would recommend Kelly and Sandra and are using them to purchase my next home.
Susan Ballard, Weaverville NC
I would recommend Kelly Frady and Sandra Justus to my friends and relatives for their real estate needs.
Linda Helm Arden, NC
Kelly stuck with me for years! I appreciate her thoughtfulness and knowledge of the market. She let me know when a condo was on the market that she thought would be important to me. It was not the one that I purchased but it started the ball rolling.
N.C. Donnelly - Asheville, NC
Kelly has gone beyond our expectations.
You will not find a better buyer's agent than Kelly Frady.
Sandra and Kelly bent over backwards trying to get us what we needed for our family. We had a lot of issues with the properties we attempted to purchase. Sandra and Kelly didn't give up and we got our home that has everything we need and more. I know if it wasn't for Kelly and Sandra, we would be in a home that just wasn't for us, or still looking! Thanks ladies for the unforgettable experience and for being part of our memories. It's very much appreciated.
Julie and Michael Toney Asheville, nc
I interviewed several Realtor's before calling the Frady-Justus team! Their approach was enthusiastic and made a realistic pricing for my property and it's worth according to their knowledge and they were very different than the others in that area.........and guess what? It sold in 2 days!! I had a gut they knew what they were doing!
24 Brownsview Church Road
2 bedroom, 1 bath bungalow with wood burning fireplace, 550 square foot deck with hot tub and gorgeous water feature. Gorgeous, professional landsca ...
MLS# 3926286 - Active Under Contract
Listed by Allen Tate/Beverly-Hanks Asheville-North
100 Old Wagon Trail
If you dream of a cabin, privately tucked in the mountains, your dream has just come true. This story book cottage is nestled on 6.88 acres of priv ...
MLS# 3916841 - Active
Listed by Allen Tate/Beverly-Hanks Asheville-North
17 Drake Street
Large family home on a fantastic lot within walking distance to Haywood Road. Long, circular driveway provides plenty of off-street parking. Large ...
MLS# 3895011 - Active
Listed by Allen Tate/Beverly-Hanks Asheville-North
42 Brownsview Church Road
This cabin is a very successful short-term rental with one bedroom and a 133 square foot sleeping loft. A 268 square foot open deck is the perfect ...
MLS# 3926257 - Active Under Contract
Listed by Allen Tate/Beverly-Hanks Asheville-North
765 Garren Creek Road
Do you dream of living in the country with your horses? Wait no more! Move in ready 1700 square foot home on 4 acres of unrestricted property. Up ...
MLS# 3929900 - Active Under Contract
Listed by Allen Tate/Beverly-Hanks Asheville-North
299 Seneca Boulevard
Enjoy all of the restaurants and shopping in Hendersonville, your new home is just minutes away from all that downtown has to offer. This 3 bedroo ...
MLS# 3913170 - Active Under Contract
Listed by Allen Tate/Beverly-Hanks Asheville-North
900 Vista Lake Drive #106
Adorable one bedroom, one bathroom condo overlooking the woods and greenspace. Updated flooring in bathroom and living room. Private location in th ...
MLS# 3934405 - Active Under Contract
Listed by Allen Tate/Beverly-Hanks Asheville-North