Technology is designed to help you: Help you save time. Help you build business. Help you make connections. But in this era of ever-advancing technologies, some days all it seems designed to do is help you run around like a crazy person!
This year’s colors of the year were chosen in direct response to technology’s encroachment in every moment of the day. Unlike last year’s colors, largely chosen to help you create an escape—a safe haven from the tendrils of tech—2018’s colors are a bold choice to help you find vitality in the face of automation and globalization. What is your true self, and how can you express it in your home?
Whether you want to channel your inner absinthe-sipping intellectual or runway powerhouse, your challenge is to transform your sanctuary into an incubator of strength. Here are the 2018 Colors of the Year, as named by the major paint companies.
BEHR: In the Moment
Fittingly named for a color designed to inspire “a sense of sanctuary and relaxation amid our busy, always-on lives,” BEHR chose In the Moment as the lead tone in their palette of 20 trend colors for 2018. The cool, tranquil spruce blue is inspired by the soothing side of nature. According to their site, “this hue speaks to our desire to take a break, be present, and recharge.”
BEHR’s 20 new limited-edition colors are designed to promote mindfulness, tranquility, journey, and celebration. View the palettes on behr.com.
Photo by BEHR.
Benjamin Moore: Caliente
Bright pops of red are at once dramatic and energetic, yet easily paired with neutrals to create a cozy space. Caliente epitomizes the “color confidence” that Benjamin Moore demonstrates in their 2018 color trends. Benjamin Moore creative director Ellen O’Neill had this to say about the color:
“Caliente is the signature color of a modern architectural masterpiece: a lush carpet rolled out for a grand arrival, the assured backdrop for a book-lined library, a powerful first impression on a glossy front door. The eye can’t help but follow its bold strokes.”
See Benjamin Moore’s full palette of 23 colors for 2018 at benjaminmoore.com.
Dunn-Edwards: The Green Hour
Inspired by the mystery, creativity, and revelry of turn-of-the-century Paris, the Green Hour takes its name from the five o’clock hour made popular by absinthe drinkers. Global trends show greens trending in all color values, from jewel tones to near neutrals. The Green Hour invokes the twilight of the day, when the nightlife of Paris was just beginning.
In honor of the 2018 Color of the Year, Dunn-Edwards is donating 10% of all sales of The Green Hour to Beautify Earth, a nonprofit that brings together artists and communities for neighborhood beautification. To learn how color expert Sara McLean selected the hue, watch the video on dunnedwards.com.
GLIDDEN®: Deep Onyx
A far cry from last year’s Byzantine Blue, GLIDDENⓇ opted for a bold “no-fuss shade of black” for 2018. “Using a black paint color like Deep Onyx on your walls or in your decor may feel intimidating at first, but it’s actually one of the easiest colors to use to create the low-key, easy-going style that’s trending for 2018,” said Misty Yeomans, PPG color marketing manager. Its easy, authentic tone makes it both a versatile accent for walls, doors, trim, and cabinets. “Just like a little black dress, Deep Onyx is a classic, timeless staple.”
Read more about Deep Onyx at investor.ppg.com.
Photo by Glidden.
OLYMPIC® Paints & Stains: Black Magic
Also a PPG brand, Olympic Paints chose Black Magic as their 2018 Color of the Year. While last year’s soft violet offered a chance to retreat from the world, Black Magic is all about making a statement by enveloping your home “in a color that embodies glamour and strength.”
PPG senior color marketing manager Dee Schlotter chose a color whose “substantial nature brings an airy and soft space down to Earth, and…highlights a perfect mix of masculine and feminine.” Show off your intellect, independence, and timeless sophistication by adding a little Black Magic to your existing decor. Read more about Black Magic at investor.ppg.com.
Photo by Business Wire.
Designed to be both accessible and elusive, Sherwin-Williams named the rich blue-green Oceanside as their color for 2018. The multi-dimensional shade changes tone depending on its context, offering “a sense of the familiar with a hint of the unknown.” The result is complex, appropriate for front doors and home offices, in homes designed to be traditional or contemporary.
In response to the complexity of Oceanside, Sherwin-Williams believes 2018 will see palettes inspired by “a collision of influences,” offering a fresh chance at community in every home. See their Sincerity, Unity, and Connectivity color combinations at sherwin-williams.com.
Photo by Sherwin-Williams.
PPG: Black Flame
PPG wants you to dress your home in a timeless and unapologetic new neutral in 2018: Black Flame. According to PPG color experts, “this statement-making black, infused with an undertone of the deepest indigo, evokes the privacy, hope, and classic modernism that many consumers crave today.” The deep, versatile shade serves as a curtain, allowing your other decor to take center stage. This balance of publicity and privacy is trending across many consumer industries, from automotive and aerospace to architecture and electronics.
See more at ppgpaints.com.
Photo by PPG Paints.
Would you paint your home with any of the 2018 Colors of the Year? Share your thoughts in the comments below.
— Beverly-Hanks WNC (@beverlyhanks) October 30, 2017