When you decided to list your home this spring, we bet you thought beating back buyers with a stick would be your biggest problem. Instead, we’ve found ourselves squarely in a world of social distancing and virtual exchanges.
The real estate market is quickly adjusting to a world of fewer in-person interactions and property showings. We’re here to help you adjust your listing just as quickly! Video has fast become an important tool to help you reach potential buyers from the safety of their own sofa. But even basic video does not give buyers the ability they need to inspect every nook and cranny of a home in order to comfortably commit to making an offer. That’s why we provide 3D home tours for many of our listings. These tours can serve as digital substitutes for in-person walkthroughs and open houses.
Depending on how long you’ve been practicing social distancing at home, it may take a little time to get your home “photo ready” for a 3D open house. Here’s our list of how to best prepare your home for a 3D video shoot, in three easy steps. But first:
What is a Matterport 3D Tour?
A 3D tour—in this case, one created through the third-party company Matterport—is a fully interactive tour of your home. In a video walkthrough, home buyers are taken through the core features of your home in time with the video. But a 3D tour allows them to move through your home at their own pace and in three dimensions, inspecting the details that mean the most to them.
This video describes it best:
So how should you prepare your home for such a detailed video shoot? Here’s what we recommend:
Step 1: Clean top to bottom
The best rule of thumb when preparing your home for a 3D video shoot is to remember that the camera will see everything, from every angle. There is no distinction between what is in front of the camera and what is “off camera.” It’s important not only to clean like you would for an in-person open house, but to completely declutter.
To best showcase your listing, it needs to be what we call “photo ready.” That means that every corner of your home is clean, dust-free, and all personal items are hidden. Find new, not visible spots for your reading glasses, mail, device remotes, purses and coats, family photos, and all other everyday objects. Clear countertops of soap dispensers, sponges, and other items that would prevent us from showing off your finishes. Move trash cans, dog bowls and all pet items, and anything on your fridge. In bathrooms, hide soap pumps, tissue boxes, used bath towels, toothbrushes, razors, and shampoos and other bottles. Store all removed items in cabinets or closets that are out of the line of sight of the camera. Check each room from several angles to make sure nothing has been left in sight.
Step 2: Set up the home for your videographer
Before your videographer arrives, get the house ready. Turn on all lights, lamps, and any displays in the home. This includes the stove light and any under-counter lights. A well-lit home shows up better on camera and will make your home look more inviting. Open the curtains and all doors to rooms or other areas that will appear on camera. Close all doors to areas that should not appear on camera. If you choose to leave your blinds down, make sure they are all set at the same angle. Clean your windows, mirrors, and other glass surfaces. Conceal all cords, and remove any hanging mirrors that the 3D camera would have difficulty avoiding.
These steps do more than give your videographer guidance on what to highlight in your home. They also lessen any need we would have to touch light switches, door knobs, and other items in your home.
Step 3: Leave.
We don’t mean to be blunt, but especially in this period of social distancing, it’s better if you leave the home while we are shooting. The camera has a very broad range. In fact, our videographers spend most of the day hiding from it! The fewer people in the home, the quicker the shoot will take and the easier it will go.
Normally, we would suggest you check out this list of things to do while your home is occupied. However, right now the safest thing to do is find a park or greenway, and enjoy a little sun.
Are You Ready for a 3D Open House?
Even before COVID-19 made the news, the first place the majority of home buyers saw a home was not in person. Now, everyone has moved their home search to their internet-connected devices. The better you are able to help buyers see every nook and cranny of your home from those devices, the better your chance of receiving a good offer. If you’re planning to list your home this season, increase your home’s market value with a 3D open house.
All real estate is local. In order to make confident real estate decisions, it’s important to have timely and neighborhood-specific information. Contact us today to speak with a Beverly-Hanks real estate agent about selling your Western North Carolina home.