4 Clear and Time-Tested Steps to Sell Your Home Quickly

Learn how you can tap into our Four-Step Selling Process.
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Since 1976, Allen Tate/Beverly-Hanks has been the leader in the Western North Carolina real estate market. And that position doesn’t happen by accident. 

Allen Tate/Beverly-Hanks agents provide full service at every step of the home selling process, and our listings are supported by 60 operations and marketing team members. When you hire an Allen Tate/Beverly-Hanks agent, you are hiring an entire team of highly experienced real estate professionals who go above and beyond for you. As a result, we sell thousands of properties each year—more WNC real estate than the next several firms added together.

Our clients use our Four-Step Selling Process to prepare their homes for sale, price them properly, attract offers, and negotiate terms for a timely sale at the highest price possible. Learn how you can tap into our Four-Step Selling Process through our complimentary Seller’s Workbook.

Step 1: Price

Determining the right asking price is arguably the most important decision you can make when selling your home. The price you select must encourage as many home buyers as possible to view your home online and, ultimately, in person. Statistically speaking, even pricing at market value doesn’t guarantee exposure to 100% of home buyers. Overprice by even 10%, and only 30% of house hunters will consider your home at all before eliminating it online.

At Allen Tate/Beverly-Hanks, we cooperate with you to determine the best possible price based on when you want to complete the sale. Our agents combine their experience and market analysis tools with the first-hand knowledge you provided in the Seller’s Workbook to get top market value for your home.


  1. If you should buy or sell first.
  2. The optimal price based on the date you’d like to move.
  3. Why overpricing by 10% can lead to 70% of possible buyers skipping your home.

Step 2: Prepare

If you want to get top dollar for your home, you need it “parade ready”. You and your agent will walk through your home to help you identify and rank home repairs and improvements that provide the best return. We can even help you hire reputable landscapers, cleaners, and painters to ensure your first impression “wows” buyers. The Seller’s Workbook is full of information to help you prepare your home for the market.


  1. A 56-point checklist to help your home sparkle.
  2. 9 home inspection issues to solve before listing.
  3. A quiz to help you determine whether you’re ready to get top dollar.

Step 3: Market

When more people view your property, more showings take place. When more showings take place, more offers are generated. And when more offers are generated, more money goes into your pocket.

Working together, your agent and our award-winning Marketing Department ensure thousands of potential buyers view your home. Digital, email, direct mail, and print marketing campaigns drive millions of views to our clients’ homes. These and other strategies generate thousands of viable property inquiries each year.


  1. Up to 100 professional property photos.
  2. Unlimited space for property descriptions.
  3. 3D property tours.
  4. Customized community and property videos.
  5. Detailed community information.

Step 4: Negotiate

After properly pricing your home, successful negotiations are the next most important step in selling. Through the classroom and mock negotiations, our agents learn to manage negotiations to achieve your top objectives.

Allen Tate/Beverly-Hanks agents will help you realize the:

Having an agent with a record of bringing buyers and sellers together will impact your sales price. Rather than approaching negotiations with an adversarial mindset, our agents work to prevent emotions from derailing the process and focus on achieving your top objectives.


  1. Key provisions in the North Carolina offer to purchase.
  2. Typical closing costs for sellers.
  3. How to prepare for buyers who use the home inspection to reopen negotiations.

Are You Ready to Sell Your Home Quickly and for Top Dollar?

The Allen Tate/Beverly-Hanks Four-Step Selling Process delivers time-tested market-leading results. Yet, every day our team continues to work to make the process more efficient and productive for you. 

Check out our Seller’s Workbook to see how important local knowledge is to selling your home. If you would like more information about selling your home quickly and for top dollar, our experts at Allen Tate/Beverly-Hanks are here to help.


All real estate is local. In order to make confident real estate decisions, it’s important to have timely and neighborhood-specific information. Contact us today to speak with an Allen Tate/Beverly-Hanks real estate agent about selling homes and land in Western North Carolina.

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