These 3 Questions will Help You Find the Best Agent to Sell Your Luxury Home

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Let’s pretend you’re the heirs of the magnificent Biltmore Estate and you’re interested in putting your private family home and surrounding land on the market. Or that your meticulously remodeled downtown condo has won top honors from HGTV and is now ready to win a buyer’s heart. There are probably a lot of goals around the sale of your home.

For one, you need to make sure you’re attracting the most qualified buyers for your luxury home, not just local lookiloos. Second, you know that luxury homes spend more time on the market than lower-priced homes. But that doesn’t mean that you’re interested in waiting years for the best buyer to find you.

You need a luxury real estate agent who understands the unique and challenging needs of your listing. 

In case you’re not already convinced, we lay out the reasons you need an experienced luxury REALTORⓇ for your high-end home sale below, as well as three questions you can ask to make sure you’ve found the right one.

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An experienced REALTORⓇ can help you sell your luxury home.

When listing a luxury home for sale, it’s paramount to have an effective REALTORⓇ in place as your advocate. Your professional real estate agent is your right-hand business associate throughout the home selling process. He or she can help you:

However, not all REALTORSⓇ are experienced or effective in selling luxury homes. It’s imperative to hire an agent who understands your particular property, how to market it, and how to capture the target buyer demographic. In Western North Carolina, it can be tricky to find the best agent for your high-end home.

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Hiring a real estate agent for a high-end property isn’t as straightforward in the mountains.

Industry types often refer to the luxury real estate market as the top 5–10% of homes in a marketplace. But this can be misleading in our region. At Beverly-Hanks, we often refer to luxury real estate as being homes valued at $1 million and up, but that rule of thumb can be misleading, as well.

Labeling a home as a luxury property depends more on how the home is appointed, the community in which the property is located, and how much land is included with the sale. Here, it is not uncommon to have a modest home sitting on 20–30 acres of beautiful mountain land, a newly renovated downtown condominium, or an exquisitely appointed executive home—all priced in the top 10% of the market. Each property is very special, but has little in common with the others. Successful transactions of these homes require different expertise for each.

The diverse housing stock of WNC requires that you hire an agent with first-hand knowledge of your property type and the strategies necessary to find well-qualified buyers. If your home is located in one of the more affluent communities close to town, then hire an agent who specializes in Downtown Asheville, Biltmore Forest, Biltmore Park, or the Grove Park area. Have a home located outside of town that includes a large tract of land? Select an agent who understands the nuances of mini-estates and farms.  

In short, not just any agent will do for a high-end home as spectacular and valuable as yours. 

Here are three important questions to ask in order to find the best agent to sell your luxury property:

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1. What is your experience with selling luxury homes?

The luxury home market is different than the greater real estate market. There are many nuances to communicating with potential buyers, both visually and in conversation. You want to hire an agent who understands those differences and who has apparent experience selling luxury properties.

Some additional follow-up questions can include:

  • Is luxury real estate your primary professional focus?
  • What real estate credentials or designations do you have?
  • Have you listed homes similar to mine in the past? How recently? How often?
  • What is your success rate in selling homes in this price range and community, particularly within the last year?
  • May I speak to past clients for referrals?
  • How many months of inventory are there currently in my neighborhood’s luxury market, and how long do you forecast before my home receives an acceptable offer?

Knowledge of the current sales pace and necessary list price should be readily explained and backed up with market data that supports the agent’s recommendations. The Beverly-Hanks Quarterly Market Report can be an excellent start to your discussion.

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2. What is your marketing plan for my home?

Every luxury home is different and the market fluctuates regularly. For that reason, it’s important to choose a REALTORⓇ who offers more than a canned marketing approach. From setting the price of your home to home staging and photography, your agent should be able to help you prepare before your home hits the market. From there, he or she should have an active approach to marketing your home to the best demographic.

Some additional follow-up questions can include:

  • How do I assess the value of my home in relation to the market and my neighborhood?
  • How familiar are you with home sales in my neighborhood?
  • What are comparable listings locally and regionally?
  • Is your brokerage strong in the market for luxury listings?
  • Does your marketing plan include digital media, video, and social media?
  • Do you have a plan that reaches buyers in other markets?

In Western North Carolina, many high-end buyers come from outside the region. So, a plan that includes social media and affiliations with global networks, like Leading Real Estate Companies of the WorldⓇ, can be instrumental to your success. Inquire about the size of the agent’s database of potential buyers and agents. If an agent does not have a deep network of potential buyers for your property type and location, then they may not be the right choice.

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3. How strong are your communication skills?

This may not be a direct question to ask your potential agent, but the answer is vitally important for you to know. You will want an agent who is comfortable with a range of points of communications (from phone to email to social media) and who is quick to reply to questions you may have. More importantly, an agent’s communications skills do not only benefit you directly, but benefit you in the sale of your home, since they also speak to their sales skills and receptivity in replying to potential buyers’ agents.

Some additional follow-up questions can include:

  • Do you plan to co-list my home with another agent? If so, how long have you been working together?
  • Does your agency offer marketing or communications support?
  • How large is your email list/social media following/networking circle?
  • What is the best method of communication for you? And are you open to communicating in the way that works best for me?

On, you’re able to research each agent’s sales history by scrolling to the bottom of their professional profile page. There you can see their current listing inventory, as well as independent testimonials from past clients submitted through RealSatisfied. Many of these testimonials speak to the agent’s communications initiative.

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Beverly-Hanks can sell your luxury property.

For more than 45 years, Beverly-Hanks, REALTORSⓇ has been Western North Carolina’s luxury real estate market leader. We provide extensive national and international exposure through membership in exclusive real estate networks such as Luxury Portfolio InternationalⓇ. And as WNC’s largest independent real estate firm, we’re solely focused on the real estate markets unique to our area. Our professional real estate agents specialize in respective neighborhoods and price ranges to make it easy for you to find a broker who fits your needs.

What’s more, your agent isn’t working alone. We know that even our most successful agents need support to execute a successful sale in today’s complex market. To meet that need, we created the Luxury Marketing Specialist Program. This program provides our luxury sellers with a personalized marketing plan designed specifically for the sale of their home. The package is delivered through the cooperation of your Beverly-Hanks agent and our experienced Luxury Marketing Specialist.

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Are you ready to list your luxury home for sale?

Our region is known for having a diverse range of properties for sale. This dynamic is nowhere more apparent than in higher-end and luxury real estate. Whether your property is an equestrian estate, a luxury condominium in downtown Asheville, or a spectacular mountain lodge, it’s essential to hire a real estate professional who understands the nuances of properties like yours.

Use the Beverly-Hanks Agent Match Tool to find a luxury REALTORⓇ who can best address your needs.

All real estate is local. In order to make confident real estate decisions, it’s important to have timely and neighborhood-specific information. Contact us today to speak with a Beverly-Hanks real estate agent about selling your luxury Western North Carolina home.

35 Responses to “These 3 Questions will Help You Find the Best Agent to Sell Your Luxury Home”

  1. I’m looking at selling my home, so I thought the article you provided was really helpful to me. I especially appreciated how you pointed out the importance of asking a real estate agent about the plans they have for listing your home to attract potential buyers. Knowing an agent’s plan for my home would definitely help me feel more confident in their ability to deliver the results I want.

  2. Thanks for your tip to find a real estate agent who can help you find a property that is luxurious and just for you! My parents are considering looking at luxury homes for sale near us to move to. I like how you said that you should look for ones in neighborhoods that are nice and that offer good prices for your budget.

  3. I really appreciated your suggestion to ask the real estate agent you’re thinking of hiring about their knowledge of your neighborhood. I can see why this would be really helpful in ensuring you hire an agent that has the skills and knowledge requisite to help you sell your home for a good price. Seeing as how I’m looking at moving soon, I’ll be sure to keep this in mind if I hire a real estate agent.

  4. I had no idea that the luxury home market was different from the regular home market. It is important to understand that doing some research can help you know how to properly find the house you want. My dad was talking about how he wanted to find a good luxury home that can fit his needs, so I wanted to look into it for him.

  5. I like that you talked about finding out how successful the agent has been in your specific area. I have been looking for someone to sell my home before I buy a new one. I can see how it would be nice to find an agent that is used to selling in my area because they would be able to get a fair price for my property.

  6. My parents have been looking for some help to sell their property, and I think that getting them in touch with a realtor would be good. I’m glad you talked about how its essential to hire a real estate professional who understands the property you’re trying to sell. I’m going to have to look for a few different agents I could set them up with and hopefully help them sell their property!

  7. You make a great point about how you’d want to have a realtor who’s comfortable with different points of communication. I’m sure this also applies when trying to find the perfect home. My parents are thinking about selling their current home and buying a different house that they can retire in. Finding a good Realtor will be important to them.

  8. I love your suggestion to choose a realtor who offers more than a canned marketing approach. My sister and her husband are looking at selling their home, and they want to make sure that when it hits the market it’s in top shape to attract buyers. I think this tip will really help them as they search for the best real estate agent to help them throughout their whole process.

  9. I loved your tip to choose a real estate agent that can communicate with you properly. My friend is looking to buy her first home, so these tips will help her find a great real estate agent. Is there anything else she should keep in mind?

  10. That makes sense to price your home competitvely. I bet an agent can really help with that. I’m looking to buy a home, since I just had windfall; I’ll have to look for an agent too.

  11. I was talking to a friend of mine about her interest in looking at homes for sale. She wants to make sure that she is getting the best deal for her and her family. It may help for her to create a strong level of communication with her agent to secure this type of home.

  12. My future son-in-law has a gorgeous luxury home in his place. But my daughter refused to stay there and wants to live near us instead. So after the wedding, they will just be selling that property and be with us for good. I will just advise them to get a real estate agent whose forte is selling luxury properties to take care of it.

  13. I never would’ve thought the digital and social media side of selling a house! My wife and I are thinking of selling our house to move into something bigger for our family, and we are concerned that we won’t be able to get our house into the market. After reading your article, I will be sure to find a realtor who can make our house very present online!

  14. I never knew that the sales in luxury houses have only grown in the past couple of years. My wife and I have been thinking about getting a luxury house, but we don’t know if we would be able to find one in the market. I will be sure to tell my wife that she won’t have to worry since luxury house sales have only gone up!

  15. Thank you for the advice to check for real estate credentials before hiring a real estate agent. I am trying to sell my home near a ski resort so I can move to the beach, so I need to find a reputable agent. Your advice will be really helpful in my search for quality real estate services.

  16. If I were to sell my home, I would for sure want to get any kind of professional help that I could find. Of the things that you have listed here, I think that going in with a good marketing plan would be one of the better options. That being said, I think it would greatly help the home sell better for the market that you are targeting.

  17. Thank you for pointing out that when you buy a house you want to make sure and find a good real estate agent. My husband and I are wanting to buy our first house and need to find the right one for us. I’ll have to do some research and hopefully, we can find the perfect house for us.

  18. My husband and I would like to sell our home because we are moving to the West Coast to be closer to his parents. Your information that we need to find a realtor who is familiar with the current housing market is very helpful. We will start looking into ones with a lot of experience because they will be able to put our house up for sale the easiest.

  19. It really helped when you said that the transaction for this kind of purchase is different from buying normal houses. I think that just makes sense since luxury homes are going to be dealing with lots of money. With that in mind, my sister should know that she should hire a realtor who already has experience in this field. She might not have any issues financially for this purchase, but I just want to make sure that she is paying for the right amount of the property she likes.

  20. I like how you mentioned that when choosing a real estate agent, it is very important to know if they have strong communication skills, and if they are quick to reply to your questions or concerns. My husband and I are wanting to sell our house because of his new job in a different state, but we have no idea where to even begin and are wondering if getting a real estate agent would be a good option for us. I will definitely keep your great tips and information on real estate agents in mind when deciding if it would be in our best interest to hire one to help us sell our home fast.

  21. One of my friends was talking about having a home. I love how you mentioned that she should ask the company for referrals when searching for a real estate agent, as they will be able to give you advice about the work. Thanks for all the great tips on choosing a real estate agent.

  22. Thank you for all of your great questions that you should ask a real estate agent when hiring one. My sister needs a real estate agent to help her find a house. I will definitely pass along all of your great tips and information to my sister so she can find a fantastic real estate agent.

  23. I like how you said that an experienced luxury real estate agent knows how to communicate with potential buyers because it is a lot different than when selling a normal property. I hope more people realize this when selling a luxury property. It is a whole new market with different kinds of people so having a real estate agent to lean on for help could be a huge benefit.

  24. It is interesting that you mentioned a good real estate agent will know the competitive price market. My sister is planning to buy a real estate in Maryville. I think I will advise her to hire a real estate agent as it will definitely make it easier for her to look for her ideal property.

  25. I’m glad you talked about how it’s important to ask about a realtor’s past experience when interviewing one. Recently, my wife and I decided we want to own a house, and we want the best one! We don’t know where to start looking, so we think an agent could guide us, and your article will help us find one. Thanks for the advice on what to look for in a real estate agent.


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