The roller-coaster ride that is Western North Carolina real estate has been moving at breakneck speed for some time. And there is no evidence that it’s going to slow down anytime soon. If you are planning to list your home for sale, you may feel like the clock is ticking. But to generously paraphrase Ernest Hemingway, it does not tick for thee.
Depending on your personal situation and your impression of the market, we understand why you’d want to rush listing your home. However, we encourage you to slow down, take stock of your home, and review all the aspects of your listing before it goes live to the public.
Here are three important reasons (among many) why you should not rush your home listing.
Your First 14 Days are the Most Important
Your first 30 days on the market are critical for maximizing the number of your home showings. In fact, your showings will slow down dramatically after only the second week. In order to capture your best buyers, you must make sure your home is ready for viewing as soon as it hits the market. Temporary cell phone photos, incomplete listing descriptions, and a home not ready to receive tours will all work strongly against you—even in a robust seller’s market like we’re seeing now.
Don’t forget, every 30 days your property spends on the market, you’re walking away with less money at the closing table. As time passes, you’ll need to discount more and more to attract new buyers. Make sure you have everything in place to concentrate on your marketing efforts as soon as your home is listed to avoid this dilemma.
When it comes to listing your home, it pays to have everything in place to make its first 14 days the most effective. Why? Because …
First Impressions Matter
A lot of intricate details go into preparing the best property listing for your home. From the length of the listing description to arranging quality photography, those details could make a significant difference to the amount of time your home sits on the market and the amount of money you have to leave on the table. It’s best to have all that information present and accounted for before your home hits the market.
Even prior to 2020, most home buyers were making their first decisions about listings before ever seeing them in person. They would view homes online, eliminating options based on size, description, and photos. Now, the real estate market continues to adjust to a world of fewer in-person interactions and property showings. Video showings, virtual open houses, and 3D home tours serve as digital substitutes for in-person drive bys and walk throughs. In the rush to get homes listed, many sellers are skipping those steps that make their homes look good online. And buyers are skipping their homes as a result.
Home Sales Vary Annually by Season
When you eliminate the changing demand by home buyers year to year, it’s easy to see that home sales fluctuate regularly with the seasons. Spring is a great time to get good exterior photos of your home, and the most buyers are active that season. But summer is a great time for out-of-town buyers to visit and tour, fall’s colors look great in the mountains, and winter means less competition from other sellers. In short, there are pros and cons to selling your home for each season.
What’s important, then, is to match the marketing for your listing to the season at hand. Don’t assume that all listing prep is created equal. You should promote your home differently when there’s more competition in your neighborhood than when you’re an exclusive listing. And how you focus your efforts in staging and curb appeal will vary, as well. As you plan your listing, keep in mind which season it will hit the market, and thoughtfully plan your photography, videography, and other efforts around that.
Things You Can do to Help Prepare Your Home for the Market
We understand if you’re still anxious to get your home listed as quickly as possible. That’s why we try to make it easy for you to get started. There are plenty of things you can do to prepare your home for the market before you rush your listing. Here are just a few:
- Be proactive about making repairs that would show up in your home inspection.
- Remove evidence of pets in the home.
- Help your agent answer these questions.
- Focus on your home staging and curb appeal.
- Prepare your home for a virtual open house.
- Prepare your home for a 3D tour.
- Prepare your property for drone photography.
Ready to Get Started? Contact an Agent Today!
The Beverly-Hanks Four-Step Selling Process delivers market-leading results. And a big part of that process is dependent on you, the home seller. Ask your Beverly-Hanks agent for a free Seller’s Workbook to see how important local knowledge is to selling your home. If you would like more information about selling your home for top dollar, our experts at Beverly-Hanks are here to help.
All real estate is local. In order to make confident real estate decisions, it’s important to have timely and neighborhood-specific information. Contact us today to speak with a Beverly-Hanks real estate agent about selling homes and land in Western North Carolina.