What’s the Best Way to Use Drone Photos in Real Estate?

What's the Best Way to Use Drone Photos in Real Estate?

Want to check today’s games to see how your bracket is doing? No need for a tv and premium cable package—You can do that on your phone.

Want someone to tell you in a pirate voice where you parked your car? There’s an app for that.

Want to tour homes in your area that meet all your personal criteria while staying squarely in your price range? You never have to leave the couch.

At Beverly-Hanks, we recognize that the first place the majority of homebuyers will see your home will not be in person. Now, people are using their internet-connected devices for almost everything, including throughout their home search. That’s why we highly recommend professional photography to all our home sellers. Studies show that homes with professional-grade photography can sell for as much as 11.5% more! The better your photography, the better your chance of receiving a good offer.

In addition to these four must-have listing photos, there are more ways to make your home stand out. Property videos and 3D tours are great ways for buyers to learn more about your home, especially if they live out of town. Another way to highlight your home is through drone photography.

While many home sellers are utilizing drone photography now, few are doing it well. Below, we’ll share the absolute best way to use drone photos in real estate to sell your home for top dollar. But first:

What is Drone Photography?

Drone photography is aerial photography taken by drones operated by professional, licensed drone photographers. In real estate, aerial photography is especially effective as a means for viewing areas that would be difficult to access otherwise.

Why Should I Take Drone Photos when I can have Drone Video?

Why not use both? Drone photos and video are both great ways to distinguish your home from other listings for sale. While you have a drone videographer out to showcase your property, ask him to take a few photos for you to use, as well.

As you do, keep in mind the way the photos are framed. For instance, photos need not always be taken from such a high vantage point. It’s great to be able to see your house from directly above, but unless you’re showing off a brand new roof, a view of the front from a height of 10 or 20 feet may be sufficient.

What’s the Best Way to Use Drone Photos in Real Estate?

Drone video and photography are great ways to capture stunning and dramatic vistas around your property. However, not all properties are created equal. Before committing to the time and expense of hiring a drone photographer, consider what makes your property unique. Here are our top three tips for using drone photos to sell your home:

1. Get to those hard-to-reach places.

In the mountains, it’s common for the attractive, windowed side of the house to face our stunning panoramic views. While that makes for a great living situation, it’s often difficult to capture with a camera. Drones allow you to fly level, or slightly above, the house to get the perfect shot. In addition, drones allow you to reveal extra views that aren’t available from the ground, especially those above the canopy.

Learn more about 524 Fairview Forest Drive in Fairview.

2. Show off your property.

Does your property for sale include acres of pasture land perfect for horses? Do you own several acres of pristine mountainside with not a neighbor in sight? The land you own and your home’s position on your lot could be a big draw to your home sale. In that case, a carefully chosen long-range aerial photo could bring in additional offers and tilt the sale in your favor.

Learn more about 20 Farm View Road in Fairview.

3. Highlight your proximities.

Whether your home borders the Blue Ridge Parkway or Lake Lure waterfront, proximity can be a big selling factor. If your home for sale is uniquely positioned in its neighborhood near green space or amenities, that single drone photo could be worth 1,000 words—or a dozen ground-based photos. Reference photos can be especially useful in lot and land sales, where there are few focal points on the ground.

Learn more about 216 Ramble Way #356 in Asheville.

If you’re planning to list your home on the market this season, increase your home’s market value with professional drone photography.


All real estate is local. In order to make confident real estate decisions, we believe it is important for you to have timely and neighborhood-specific information. If you would like more information about using drone photography to sell your home, our experts at Beverly-Hanks are here to help. Contact us today to speak with a Beverly-Hanks real estate agent about selling homes and land in Western North Carolina.


One Response to “What’s the Best Way to Use Drone Photos in Real Estate?”

  1. real estate photography is a great deal and the photos and videos you take for the property hugely affect its price and the offers it will get to buy it, a drone could make the difference between selling the property for the lower or higher end of the range of price you have set, professional aerial shots could make wonders to the property that you’re trying to sell.

    Thanks for the helpful information.


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