
At Beverly-Hanks, we recognize that it is up to us to ensure you are both well informed and prepared to make confident real estate decisions. We embrace that responsibility wholeheartedly! In 2014, we launched our Market Research Center to provide analysis at the neighborhood level for free to our buyers and sellers.
The Beverly-Hanks Market Research Center (MRC) allows you to use the very same data that the North Carolina Mountains MLS makes available to our professional real estate agents. That means an increase in transparency. And it means putting you firmly behind the wheel to steer the course of your home purchase.
At first glance, the data and tools in the MRC may appear overwhelming. Don’t panic! Instead, start your research by focusing on a particular community. Then, consider each of the real estate market metrics and explanations provided for that community.
Here are three core features of the Beverly-Hanks Market Research Center that will help you make your best home purchase.
Before You Begin
To begin using the MRC, first learn how to create a personalized “My Account“. With only a verified email, you have access to the same tools our agents use to price homes, examine trends, and research every property available, including enhanced display of all listings available in the MLS. Having a Beverly-Hanks “My Account” also allows you to conduct your research more easily by saving searches, setting up alerts, and mapping out your next open house route.
Set up your Beverly-Hanks “My Account” now.
1. Download Our Latest QMR
Beverly-Hanks has published our Quarterly Market Reports (QMR) since 2005 to help home buyers like you stay abreast of the latest sales and inventory information for communities around our nine-county region. Especially for buyers moving in from out of the area, the QMR gives you a quick, easy to understand way to view the region as a whole and compare counties to find the right general location for your needs. We also look ahead to help you understand in which directions the market is moving.
Download our latest QMR now to begin your home search.
2. Do Your Community Research
Want specific information about a neighborhood, new home community, or subdivision in the area? The Community Research tab helps you break down four important data sets to determine your ideal community. The Market Activity sub-tab shows you all listings within that community, plotted by home size and listing price. Use it to compare active with closed listings to gauge the health of the neighborhood.
As a buyer, Days on Market shows you how quickly homes are moving in the neighborhood, and thus how quickly you may have to act if and when you find your dream home. Our data goes back to 2004, so Price per Square Foot shows you how well homes in particular neighborhoods fared during the Recession, as well as how quickly they are currently appreciating. Closings by Price Bracket reiterates the range of home prices in the neighborhood so you can be sure to find the perfect goldilocks property.
Begin your community research now.

3. Compare Properties
It’s quite possible that your two top-choice homes are not in the same neighborhood. In that case, Beverly-Hanks makes it easy to research and compare one particular home against another. Our goal is to take your experience beyond only searching and increase your confidence when making real estate decisions. Our focus remains the same: provide a powerful search tool that grants access to Western North Carolina’s real estate inventory.
To begin a property comparison today, follow these steps:
Step 1. Sign in or Register for your free Beverly-Hanks “My Account”, if you have not already.
Step 2. Use our WNC home search function to find real estate listings with your ideal specifications. Once you find what you are looking for, simply click the center icon to select the property you want to compare.
Step 3. Now that you have your selections, click Compare.

Contact Beverly-Hanks for Additional Help
Of course, nothing can replace hands-on, professional real estate experience. If you’d like assistance using the Market Research Center or interpreting our latest Quarterly Market Report, our agents are uniquely prepared to guide you. Contact us today to speak with a Beverly-Hanks real estate agent about buying homes and land in Western North Carolina.