Press Release: New Real Estate Tool Answers Two Critical Questions for Home Sellers

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New Real Estate Tool Answers Two Critical Questions for Home Sellers gives sellers three estimates of their home’s value and the number of buyers searching.


October 2, 2018, Asheville, NC—Beverly-Hanks & Associates, REALTORSⓇ has a new analysis tool that uses “big data” to benefit home sellers. The web-based Buyside platform feeds search data into one central location to answer the two questions every seller has: “What’s my home worth, and do you have any buyers interested?”

With Buyside, sellers have instant access to three different home value estimates and the number of buyers searching for a home like theirs.

“Using big data, we’re able to show sellers the number of buyers currently looking for a home like theirs, right now,” said Michael Phelan, Vice President of Marketing for Beverly-Hanks. “By capturing the massive traffic on and, we’re able to use data visualization tools to demonstrate the demand that exists for their home. This, coupled with three automated home value estimates, answers the two fundamental questions asked by every seller.”

“Without the local expertise and first-hand knowledge of the specific homes in a neighborhood, seller’s might misinterpret the data provided,” explains Neal Hanks, President of Beverly-Hanks. “Our agents are known for their willingness to share their expertise to help buyers and sellers make confident real estate decisions. Nothing can replace the value of an experienced Beverly-Hanks agent who has studied the market.”

According to the National Association of RealtorsⓇ, 42% of home buyers first looked online when searching for homes for sale. While successful sales and marketing efforts require a blend of mediums, a strong internet presence remains key to matching buyers and sellers in a timely fashion.

“Our partnership with Beverly-Hanks will allow their agents to remain a step ahead of the competition,” said Charles Williams IV, founder and CEO of Buyside. “Our technology is easily adopted by consumers and agents. We’re confident that Beverly-Hanks clients will experience a considerable advantage across Western North Carolina by leveraging our powerful platform.”

More people visit than any other real estate website in the region.


About Beverly-Hanks & Associates

The market leader since 1976, Beverly-Hanks & Associates is a full-service real estate firm offering residential and commercial sales, marketing, and consulting services across Western North Carolina. In addition to these core business platforms, Beverly-Hanks has strategic partnerships in several related industry ventures including mortgage, title insurance, and consumer-facing lead procurement ventures. For more information, visit


About Buyside

Buyside uses design and data science to create powerful insights about home buyers so real estate brokerages can empower agents and win more listings. For more information, visit






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