Press Release: Beverly-Hanks, REALTORSⓇ Breaks out of the Box


Beverly-Hanks, REALTORSⓇ Breaks out of the Box

Western North Carolina’s real estate market leader debuts new logo and company branding for their fifth decade in business.

January 2, 2019, Asheville, NC—Beverly-Hanks, REALTORS® has officially debuted their new logo and branding style across their 15 offices in Western North Carolina. This update is designed to strengthen the real estate market leader’s corporate identity within the market and in the public’s eye.

“The way we present ourselves has always been about more than just colors and design,” said Neal Hanks, Jr., President of Beverly-Hanks. “However, as we came into our fifth decade of operation, we felt that it was time to update our brand to reflect the value our agents bring to their clients every day.”

Updates to the Beverly-Hanks brand include a new set of logos, as well as updated core visual elements, advertisements, signs, brochures/flyers, and presentations. The new brand is designed to be more modern and fresh, while retaining the classic and refined elements of the company’s 43-year history.

“It was important as we looked forward to break out of the black box in which our classic logo was confined,” said Michael Phelan, Vice President of Marketing at Beverly-Hanks. “For decades Beverly-Hanks has led our marketplace with the most professional and innovative materials, tools, and strategies. Now, our logo and all our branding will reflect that.”

Beverly-Hanks is planning several updates and launches in 2019 to ensure their position in the marketplace for years to come. Much of the transition will be gradual, but will soon address every consumer touchpoint. The consistency of Beverly-Hanks’ visual identity will resonate throughout the year’s planned updates.

“Brands that are consistent in their visual identity connect more effectively and build deeper levels of trust with their customers than those who do not,” said Phelan. “Beverly-Hanks has always been committed to long-lasting relationships with our clients and community, and that commitment will be reflected in every element of our visual identity.”

“With these updates, Beverly-Hanks demonstrates our strength as a company and ability to evolve to meet the needs of a diverse clientele,” said Hanks. “In all business, marketing, and one-on-one efforts, we are focused on quality engagement, community involvement, and healthy living in our beautiful mountains of Western North Carolina.”

About Beverly-Hanks & Associates

The market leader since 1976, Beverly-Hanks is a full-service real estate firm offering residential and commercial sales, marketing, and consulting services across Western North Carolina. In addition to these core business platforms, Beverly-Hanks has strategic partnerships in several related industry ventures, including mortgage and title insurance. For more information, visit



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