Successful real estate sales and marketing efforts require a blend of traditional print, digital, and direct mail campaigns. The one element consistent—and integral—to these media is quality, engaging photography.
At Beverly-Hanks, we recognize that the first place the majority of homebuyers will see your home will not be in person. That’s why we highly recommend professional photography to all our clients.
Not sure about the added time and expense? We assure you that it will pay you back in spades at the closing table. Here are several compelling reasons why professional photography is worth the investment:
Good Photography Creates a Great First Impression
Poor first impressions lose buyers. That’s why we advise you to focus on decluttering your home and increasing your curb appeal before you even list your home on the market. But with most first impressions taking place online (up to 92% according to realtor.org), your home’s photography IS your first impression. Studies show that homes photographed by a professional receive 61% more online views.
People are Inherently Visual
According to a study reported in The Wall Street Journal, “when viewing an online real estate listing, homebuyers spend about 60% of their time on photos.” The study tracked the eye movements of 45 people as they viewed real estate listings. It found that “more than 95% of users viewed the first photo—the one that shows the exterior of the home—for a total of 20 seconds. After that, their eyes tended to flit all over the screen.” That first photo counts!
Photography can Add 10+% at the Closing Table
Listings with professional-grade photography can gain as much as 11.5% more than listings using simple point-and-click cameras. The better your photography, the better your chance of receiving a good offer. And this isn’t just for luxury homes—all homes above $300,000 sell faster and for more money when they have professional photos. Even a 5% bump means an extra $12,500 for a $250,000 home.
Professionals Know How to Set Your Home Apart
Professional photographers have the skills and the know-how to convey as much information as possible about your home. In short, their photos really are worth 1,000 words. Professionals understand art direction and staging to create the perfect composition. They can scout out the best angles for your home, and their post-production skills make sure every blade of grass turns out perfectly.
PROFESSIONAL REAL ESTATE PHOTOGRAPHERS KNOW HOW TO:
Compose a photo to be as aesthetically pleasing as possible.
Use different lenses for small rooms or big dramatic views.
Accommodate for lighting that is too bright.
If you’re planning to list your home on the market this season, increase your home’s market value with professional photography.
All real estate is local. In order to make confident real estate decisions, we believe it is important for you to have timely and neighborhood-specific information. If you would like more information about professional real estate photographers in our area, our experts at Beverly-Hanks are here to help. Contact us today to speak with a Beverly-Hanks real estate agent about selling your Western North Carolina home.