Make an Impact Locally—Shop #SmallBusinessSaturday

Shop small. Shop Small Business Saturday.Have you heard of Small Business Saturday?

First celebrated in Massachusetts in 2010, Small Business Saturday quickly took the shopping world by storm. The following year, Congress passed a unanimous resolution to support the date. Small Business Saturday is now celebrated every year on the Saturday after Thanksgiving.

What is Small Business Saturday?

Sandwiched by Black Friday and Cyber Monday, Small Business Saturday gives consumers an alternative to “big box store” shopping. Instead, the unofficial retail holiday lets you show your love for local brick and mortar small businesses.

In 2015, a reported 95 million people across the nation went out to shop and support their local small businesses. That’s $16.2 billion retail dollars entering our economy at the local level! This year, spending is projected to be closer to $17.8 billion.

While those totals are certainly nothing to scoff at, it’s the impact of those dollars at the local and state levels that makes the biggest difference. According to the Business Alliance for Local Living Economies (BALLE), for every $100 spent at a local business, approximately $67 stays in the community. In contrast, when you shop at a big box store, just $32 out of that same $100 stays in the community.

As you can see in the infographic below, a larger portion of small business proceeds are directed to local nonprofits than those of their counterparts. According to Seattle Good Business Network, small businesses donate 250% more than larger businesses to nonprofits and community causes. If you needed one more reason to love local small businesses, that should be it!

For every $100 spent at a local business, approximately $67 stays in the community.

How to Shop Local across WNC

There are so many ways to support local Western North Carolina businesses during Small Business Saturday and throughout the year. From ceramics to blown glass to that necklace that you noticed caught her eye, area artisans have many fine items for sale. In addition, WNC is full of specialty boutiques that carry locally produced products, including honey, foodstuffs, yarn, outdoors gear, and so much more.

From Asheville to Hendersonville to Waynesville and areas in between, you can feel great supporting local businesses while crossing unique gift items off your holiday shopping lists.

There are several easy ways to find local Western North Carolina businesses participating in Small Business Saturday promotions. Perhaps the easiest is to search Twitter or other social media sites for the #SmallBusinessSaturday hashtag. (Alternatives like #SmallBizSat and #SmallBizSaturday are also popular.)

Your Beverly-Hanks associate is also a great resource for local shopping options. Just last week, we asked our agents for their favorite place to #ShopLocal this holiday season. Click here to read their responses.

Where will you be shopping this holiday weekend?


Small Business Saturday is a registered trademark of American Express. For more about Small Business Saturday and to rally your neighborhood, visit



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