Treat Yo’ Self to These 7 Indulgent Local Luxuries

Fans of the NBC comedy Parks and Recreation may recognize October 13 as Treat Yo’ Self Day. On that date in 2011, two of the characters, Tom and Donna, celebrated an annual afternoon of “treating themselves” to whatever extravagant purchases they wanted.

This October, we’re challenging you to treat yourself to all the best things that Western North Carolina has to offer. And in the spirit of Pawnee, we thought we’d start with Donna and Tom’s favorite things.

We challenge you to treat yo’ self to these luxurious experiences:




Paris. London. New York. WNC. You may not think of this as a hub for fashion, but we definitely have our own style! From fun lines at Minx Boutique to screen printed originals from Jennythreads, there are many ways to find that perfect look for you. If you’re in the mood to treat yourself to some of the best designers in the world, we recommend J Smith Boutique. They have 1,500 square feet of luxury garb at guilt-free prices, so you can feel comfortable treating yourself to as much as you want!


J Smith Boutique

100 Julian Lane, Suite 120, Arden | (828) 650-6566 |

Treat Yo’ Self to These 7 Indulgent Local Luxuries


What’s more indulgent than a new, high-quality fragrance made of the best smelling essential oils? Zusa Fragrance and Supply Company offers all that and more from their factory right here in the Blue Ridge Mountains. Find Black Coconut, Sudanese Frankincense, Tropical Relaxation, and dozens of other scents at shops around town. Best of all, they operate as a triple bottom line company, so you can be confident that your treat supports environmentally sourced ingredients and living wages. Treat yo’ self.


Zusa Fragrance and Supply Company


The ultimate “treat yo’ self” activity! Pamper yourself with specialized aromatherapy oils, herbal steamed towels, and attention you deserve at the Omni Grove Park Inn Spa. They offer a variety of massage treatments and enhancements, including hot stone, deep tissue, and couple’s massage. While you’re there, treat yourself more than once! The Grove Park Inn also offers facials, body wraps, foot treatments, and much more.


Omni Grove Park Inn

290 Macon Avenue, Asheville | (800) 438-5800 |


It’s a little-known fact that the term “brunch” was invented as an excuse to have mimosas with breakfast. And in Asheville, the mimosas that reign supreme can be found at Sunny Point Cafe in West Asheville. This family-owned restaurant serves some of the best breakfast foods in the country, according to Good Morning America. But locals also love their famous 16-ounce Sunny Point Mega-Mosa and award-winning Spicy Bloody Mary. Treat yo’ self to one of each!


Sunny Point Cafe

626 Haywood Road, Asheville | (828) 252-0055 |

Fine Leather Goods

After all your shopping, you’re going to need a quality, large, leather tote in which to keep all the fun things you bought. If you’ve never heard of In Blue, now’s the time to check them out. Every piece they sell is trimmed, sewn, and stamped by hand from top grain cowhides. You may have seen In Blue at Bonnaroo Music and Arts Festival or Merlefest, but you can always find their journals, leather bags, wallets, and more online or around town. Treat yourself!


In Blue

(828) 335-8902 |

And if that’s not enough…


At Beverly-Hanks, we’re no stranger to sweet treats. We’ve been pretty open about our favorite chocolate shops and our love for cookies, ice cream, and pie. Our newest indulgence is freshly made macarons from Á La Mode Macaron on Merrimon Avenue. In addition to more than a dozen flavors of perfectly sized and stuffed meringue cookies, they have monstrous ice cream sandwiches too! Treat yourself to a few before they sell out for the day!


Á La Mode Macaron

640 Merrimon Ave, Suite 101, Asheville | (828) 505-3602 |

Foot Soaks

Treat yourself and a friend to a shared foot soak experience! Wake Foot Sanctuary in Downtown Asheville’s Grove Arcade encourages you to relax on plush chairs while you’re guided into an indulgent foot soak. For a special experience, invest in the Blissed Out spa package, which pairs the soak with a massage in an extended appointment. This mini escape makes a lasting impression, and is a great way to end Treat Yo’ Self Day.


Wake Foot Sanctuary

1 Page Avenue, Suite 115, Asheville | (828) 575-9799 |

Can you imagine how nice it would be to treat yourself to a day filled with all these things? Don’t imagine—treat yo’ self!

Even if you don’t go on a full day shopping and pampering spree, it can be nice to add a little more luxury to your life. Try something new. Start your holiday shopping early. Take a moment to sit down and enjoy every sip of your drink. Whatever you do—


All photos from the businesses featured.


Over to you. What are your favorite ways to treat yourself?





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